EPISODE · May 18, 2026 · 18 MIN
FBU 610: Should You Follow Back People Who Follow You On Social Media?
from Fit Biz U · host Jill Lockwood
Should follow back people who follow you on social media? While there's no obligation to do so, there might be real strategic value in following back accounts that look like potential ideal clients—especially if you're in the early stages of building your client roster. Rather than immediately sliding into a follower's DMs, try quietly consuming their content and waiting for a natural moment to engage, like replying to a story in a genuine way. Relationship-building takes time and forced shortcuts tend to backfire, so your goal should be to accumulate authentic touch points that eventually convert into sales on their own timeline. Get on the Waitlist for Strategy Lab: https://jillfitfree.com/strategy-lab-wait-list/ Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
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FBU 610: Should You Follow Back People Who Follow You On Social Media?
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