FBU 631: How to Clean Up Your Email List to Boost Your Open Rates + Deliverability Score

Today, Jill explains how and why to regularly clean out your email list, sharing the practical steps she uses at JillFit: deleting unsubscribes so you're not paying for dead contacts, running reports to find subscribers who haven't opened an email in six months, and using a "re-enrollment campaign" with a curiosity-driven subject line and a free gift to win back lapsed subscribers before cutting them loose. List cleaning is essential for keeping email deliverability and spam scores healthy, lowering software costs, and boosting open rates. But above all, try not to take unsubscribes or unopened emails personally—it's simply part of running a permission-based marketing system.    Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com