FBU 634: The Entire JillFit Ads Strategy Broken Down for You episode artwork

EPISODE · Aug 12, 2026 · 25 MIN

FBU 634: The Entire JillFit Ads Strategy Broken Down for You

from Fit Biz U · host Jill Lockwood

Ads always work—it's just a matter of whether or not you've dialed in your messaging, targeting, and offer. In this episode, Jill shares a 30,000ft view of the entire JillFit ad strategy, outlining her evergreen approach—lead magnet ads with standalone value, two self-liquidating offers that recoup ad spend through low-ticket sales, a live webinar funnel, podcast-growth ads, and periodic wait-list ads for FBA—alongside launch-specific tactics, which lean heavily on lead generation for a free challenge or workshop, with retargeting ads reserved only for people already on a wait list or launch list rather than cold traffic. But you don't need to run a 7-figure business to use ads. There are practical starting points for different budget levels, from a $5/day lead magnet to hiring a $2,000-5,000/month ads manager. If you want to scale, you want to use ads.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Join Ads with Andy!    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

Episode metadata supplied by the publisher feed · Published Aug 12, 2026

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FBU 634: The Entire JillFit Ads Strategy Broken Down for You

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