FBU 635: Challenges Aren't New But Here's Why They're Everywhere Right Now (+ How to Run a Succesful One) episode artwork

EPISODE · Aug 17, 2026 · 26 MIN

FBU 635: Challenges Aren't New But Here's Why They're Everywhere Right Now (+ How to Run a Succesful One)

from Fit Biz U · host Jill Lockwood

Paid challenges are having a resurgence in the online business space. The key to a successful paid challenge is choosing a topic with a tangible, specific outcome rather than something too broad or nebulous. If you want to run a challenge, your best bet is to draw on personal experience or your own transformation to make the offer credible and relatable. Today, Jill breaks down the practical mechanics of running one: a three-to-six week "runway" to build anticipation and a priority list, a short priority-only launch window followed by a public one, delivery through short daily lessons with actionable steps, a community component for accountability, and pricing rules dependent on audience and goals.    Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

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FBU 635: Challenges Aren't New But Here's Why They're Everywhere Right Now (+ How to Run a Succesful One)

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