FBU 643: The Current IG Growth Algorithm: Building Your Personal Brand using Content Identifiers

from Fit Biz U Hosted by Jill Lockwood

In this episode, Jill pulls back the curtain on a strategy she's been testing through her own paid ad campaigns ahead of her upcoming FBA launch, revealing how Meta's algorithm actually decides who sees your content, and why it works the exact same way for organic posts as it does for ads. There are two proven ways to frame social media content so the algorithm delivers it straight to your ideal client: calling out that person's specific frustrations and goals, or leaning into your own expertise and social proof to build authority. With concrete before-and-after examples showing how hyper-specific, timeline-driven posts outperform generic tips lists, Jill offers a practical, algorithm-backed framework for those who want to stop posting into the void and start attracting the exact buyers they're looking for. Join Jill for Build Your Brand, Get Your Bag! https://www.jillfitprograms.com/bobb Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

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FBU 643: The Current IG Growth Algorithm: Building Your Personal Brand using Content Identifiers

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How long is this episode of Fit Biz U?

This episode is 22 minutes long.

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This episode was published on September 14, 2026.

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