Fear of Niching Down| Ryan Kettering

Send us Fan MailRyan Kettering- Prolific Brand Designs      [00:00:00] Welcome to the Successful Life Podcast. I am your host, Corey Berrier, and I am here with my man Ryan Kettering. What's up, brother? Hey Corey. How are you doing, man? Good to see you. I'm so Ryan, I'm super excited about this conversation because you and I have talked obviously off camera, we've talked prior to this, and I understand a little bit about what you do well, probably a lot more than some, and that's why I wanted to bring you on because I think it's important that people know about your brand and they know about what you do and the services that you offer.   [00:00:34] Because I think you're an alternative to maybe some other folks out there, and we know that Dan Anthony Elliot's a friend of ours, and he obviously is a guy that does a lot in this space. But I do believe that you're making a name for yourself. You've been around for a minute, but people in our space are starting to hear from you now.   [00:00:51] So tell us a little bit about that. Yeah, so we started in completely different verticals than Kick Charge. And they do a phenomenal job. I don't, I [00:01:00] think you really pave the way, I don't know, without having seen him validate the market if I would've really had as good of an understanding as I do of what's really possible in this space.   [00:01:12] I started. Industries are, and verticals are a little bit more like a lower barrier of entry. So as we've moved along to some of the more professional trades, we've been able to work with some really amazing companies. But that's really how that kind of signs of progress that I intentionally stuck, stayed in my lane, and then now we're just starting to grow, and people are starting to see us and be like, okay, this is a really cool option out here that we didn't know about.   [00:01:36] And we've been around for a little while. Like you said we're gonna be going on eight years in business in 2023. But we're just starting to move into these professional trades and have done quite a few jobs now in these spaces and done really well with it.   [00:01:47] But yeah, so then, just connecting with you after we did some other podcasts in the space now, and so yeah. It's pretty cool, man. So I was gonna actually introduce you as the professional hobbyist. That's what I was gonna introduce you as. And I totally [00:02:00] forgot because I think it's really funny because you've made a super successful business out of a hobby that you had, correct?   [00:02:08]. Yeah, so I didn't go to college. I thought about going to art school. The money was just like. It was crazy. And I just I couldn't make sense of how to make money with art, so I I had a service business for about 10 years, and so I graduated 17 years old, junior year I graduated.   [00:02:22] I Didn't go to my fourth year of high school at all. I didn't need to start my business right there. And banged my head against the wall for a long time, but figured out how to operate, a small, home service business. And what was real?   [00:02:34] Happening there. But then as like you said, I started to get in touch with these, this is before Facebook, the online forums, stuff like that in the industry I was in, and just started helping some people with things and saw an opportunity. And so after doing it on the side for a little bit which I didn't really when I started, I wasn't even trying to really charge money for it.   [00:02:52] I was just trying to help. And then it got Okay, I have to charge money too, so people stop asking me to do stuff. And then, then you start to realize, okay, maybe [00:03:00] there's something real here. So yeah, I started out, that was I started this full time in 20, what's that, 2015, I think that is.   [00:03:07] Yeah. And then quickly from there, now we have a teahttps:newpathemployment.com  https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflowhttps://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1 https://www.linkedin.com/in/coreysalescoach/