EPISODE · Jun 18, 2025 · 7 MIN
Features Don't Sell, But Pain Does
from The Pubcast with Jon Loomer
Most advertisers lead with features when they write ads, rattling off benefits and capabilities. But features don't move the needle. Jon explains the three-element framework that actually drives conversions and why pain points matter more than you think.
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Features Don't Sell, But Pain Does
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This episode is 7 minutes long.
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This episode was published on June 18, 2025.
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