February: Strategic approaches to Digital Marketing, the Cookie-pocalypse, dull data and remote working

This month on Marketers of the Universe, the team talks tactics, specifically how you can avoid the common pitfalls of digital marketing.After much delay, Google has finally started to slowly kill off the cookie – but does it really matter? The muted response would certainly seem to suggest not...We also return to one of our favorite bugbears: boring data. Data is a vital part of smooth business operations, but that doesn’t mean it has to be dry. We name some companies who have nailed their data presentation game.Finally, we talk about remote working and how it might change your working dynamic. Fun fact: the Digital Marketing Team at Brew Digital is all remote!Time codes00:00 Introduction01:34 Strategic approaches to Digital Marketing09:40 Cookies: what they are, what they do, and is the impact of their demise greatly exaggerated?18:22 Nobody wants your raw data!25:12 Navigating remote working while keeping the team happy and motivated34:25 - Wrap-upFurther ReadingHow to choose the right marketing channel for your campaignEssential v desirable: nailing the foundations of your marketing campaignsThe Power of Intercontinental TeamsMarketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com