Feeding The Content Machine With Lauren Schwartz

Hands up if you've ever heard the phrase "Content is King" when it comes to marketing your brand?  Now, obviously having great content is what makes or breaks your brand's marketing and advertising. But if you're anything like me and many of my clients - you're probably feeling like content creation has become like the beast that needs constant feeding.  We are all operating a content machine these days - and it can be super tempting to just whack up some images and captions 'because you have to' but without putting a whole lot of thought or planning into what you're sharing. So today on the show I'm going to help make this a little bit easier for you. I'm joined by a guest Lauren Schwartz whose entire business is about creating content for ecommerce brands that is engaging and persuasive and helps to sell your products, but without necessarily being super salesy or pushy.  She'll also be talking through the latest trends and how to think differently when creating for TikTok, Facebook and Instagram.  Listen today as Lauren shares her tips on how to stay on top of the ever hungry Content Machine! View the video and full show notes over at https://www.catherinelangman.com/episode-138