The Brand Marketing Show

Marketing is the hat that doesn't come off. If you're running a premium eCommerce brand and you've been quietly burning out – not from the hours but from the cognitive weight – this episode is for you. We explore three structural properties that make the marketing function qualitatively different from every other hat a founder wears, and why wearing it alone for years is doing measurable damage that no one warns you about. We talk about the Zeigarnik effect, the eternal Mad Hatter tea party, and the structural mismatch between what marketing actually requires and what one founder can sustainably do. The answer isn't a new tactic, a course, or a different ad format. It's structural. This is consumer-psychology-led marketing thinking for premium eCommerce founders who have been carrying the marketing alone for too long. What you'll learn Why the marketing hat is structurally different from every other hat a founder wears The Zeigarnik effect and what it explains about marketing exhaustion Why marketing decisions carry identity stakes that no other business decisions do The structural mismatch between what the marketing function actually requires and what one founder can sustainably do Why the answer isn't a new tactic or course – it's a structural shift How an embedded marketing strategist actually changes the cognitive experience of running a premium brand     Mentioned in this episode Hire a Strategist offer  ·  productpreneurmarketing.com/hire-an-ecommerce-marketing-strategist Brand Growth Diagnostic call  ·  https://productpreneurmarketing.com/lets-talk Bell Art case study  ·  productpreneurmarketing.com/case-study-bell-art  

Most premium eCommerce founders I speak to are saying the same thing. "I'm doing everything right – every best practice, every expert recommendation – and it's not working." If that's been the last few quarters in your business, this episode is for you. I'm walking you through three problems stacked on top of each other in premium eCommerce right now. Why Meta and Google's algorithms are structurally biased toward the wrong customer for premium brands. Why the expert advice you've been following is, in many cases, making it worse. And why the founder response – the silver bullet chase, or the more sophisticated trap of looking for an expert who can produce different outcomes without requiring a different approach – keeps you stuck inside the problem. And then we get into the answer: what it actually takes to scale a premium brand profitably on Meta. Custom audience architecture. Bidding logic engineered around lifetime value, not cheapest acquisition. Creative built from real customer intelligence. Organic trust infrastructure feeding the paid layer. Product pages that convert the considered buyer once she finally arrives. If you've recognised yourself anywhere in this episode, the conversation worth having is the one where we look at your specific system. Book a Growth Strategy Session at productpreneurmarketing.com.

This year, the theme of International Women's Day is 'Cracking the code: innovation for a gender equal future'.  Growing up, I was taught to believe that girls and women had an equal right to education and opportunities in the work place. However soon after university and at the start of my career I realised that the reality was not even close to women having equal opportunities. Let's look at the stats for 2022: We still have an over 13% gender pay gap. Meaning, for every $1 a bloke earns, women earn just 87c. Women comprise 51% of the Australian workforce, but represent only: 34.5% of key management positions 32.5% of directors 19.4% of CEOs, only 7% of which are in publicly listed companies 18% of board chairs Two thirds of businesses were started by women over the last 10 years, but men are 3.5x more likely to reach the million dollars a year revenue mark. Not exactly equal right? Today's interview isn't just about tech and code or even about e-commerce. But it is about highlighting the injustices that are still in our everyday lives, as women, even in 2023. And to inspire all of us to remember that as entrepreneurs we can make a difference. And the importance of women supporting women and ensuring we have strong female role models. Today's guest not only talks the talk but she walks the walk. Dr Eva Balun-Vnuk, founder of start up HerTech Path, joins me on the podcast today to talk about the challenges faced within the tech industry and women in general and how her start-up, HerTech is turning that around. Celebrate International Women's Day with us and be inspired by the future with Dr Eva Balun-Vnuk. For the full show notes visit https://www.catherinelangman.com/episode-164/ Discover Eva and HerTechPath at: Website www.hertechpath.org Linkedin https://www.linkedin.com/company/hertechpath/ Instagram https://www.instagram.com/hertechpath/  

This year, the theme of International Women's Day is 'Cracking the code: innovation for a gender equal future'.  Growing up, I was taught to believe that girls and women had an equal right to education and opportunities in the work place. However soon after university and at the start of my career I realised that the reality was not even close to women having equal opportunities. Let's look at the stats for 2022: We still have an over 13% gender pay gap. Meaning, for every $1 a bloke earns, women earn just 87c. Women comprise 51% of the Australian workforce, but represent only: 34.5% of key management positions 32.5% of directors 19.4% of CEOs, only 7% of which are in publicly listed companies 18% of board chairs Two thirds of businesses were started by women over the last 10 years, but men are 3.5x more likely to reach the million dollars a year revenue mark. Not exactly equal right? Today's interview isn't just about tech and code or even about e-commerce. But it is about highlighting the injustices that are still in our everyday lives, as women, even in 2023. And to inspire all of us to remember that as entrepreneurs we can make a difference. And the importance of women supporting women and ensuring we have strong female role models. Today's guest not only talks the talk but she walks the walk. Dr Eva Balun-Vnuk, founder of start up HerTech Path, joins me on the podcast today to talk about the challenges faced within the tech industry and women in general and how her start-up, HerTech is turning that around. Celebrate International Women's Day with us and be inspired by the future with Dr Eva Balun-Vnuk. For the full show notes visit https://www.catherinelangman.com/episode-164/ Discover Eva and HerTechPath at: Website www.hertechpath.org Linkedin https://www.linkedin.com/company/hertechpath/ Instagram https://www.instagram.com/hertechpath/  

I see you Productpreneur.  I see you limping towards the end of 2022, with a tired mind and a tired body.  You know you desperately need a break but you also feel that you need to put in that big last burst of effort and see out 2022 with a bang. But with little left in the tank it's impossible to figure out what to do, let alone how to do it. Having been there and done that for many Decembers and guiding our clients and students through the same exhaustion, I've come up with a strategy for you to consider. To have a much needed break for yourself and your loved ones AND to round out 2022 with a profitable campaign. Today I'm going to share with you: The importance of taking a break over the holiday period  How your creativity can and will return  Why you should consider a Boxing Day campaign And how to make that happen while you're on that all important break! 2023 is going to need us to be refreshed, creative and energetic. So find out how to take that much needed break and be ready for the year ahead. Listen today to discover the strategy that will allow you to see 2022 out with a bang AND take a holiday! For the full show notes visit https://www.catherinelangman.com/episode-151/

Today, on my 150th episode of The Productpreneur Success Podcast, I'm going to be talking about one of the most important key behaviour traits for success:  What it is,  How to develop it (because it is something that you can learn and become good at and it won't cost you a dime), and  Why so many people suck at it. Do you remember a time in your life, perhaps as a kid or a teenager, when you learned a big new skill? Something like mastering a musical instrument, or learning a sport like swimming or tennis or whatever you might have played, or learning how to drive.  Or if you're a parent, do you remember watching your kids learn big new skills like walking or talking or reading or writing or learning how to count numbers?  There is one common element to all of those things. One behavioural trait that is the most important ingredient to the successful attainment of all of those very different skills.  And yet, it's the hardest skill for Entrepreneurs to actually develop and is the reason so many business owners get stuck. What to find out what the most important key behaviour trait for success is? Discover the number one important key trait that you need to develop for your success! For the full show notes visit https://www.catherinelangman.com/episode-150/  

Today's interview is with friend and client, Malou founder of Baby Loves Sleep. And like myself and so many of you, Malou was inspired to create her first product, a baby sleeping bag, because of a problem she experienced in her own life.   Her son was kinda the opposite of Malou's brand name, because that baby did not like to sleep!    But rather than continue to exist like a sleepless zombie, Malou decided to do something about it and created a sleep suit that was like a miracle cure.   And whilst giving parents and babies the gift of a good night's sleep does sound like the kind of miracle cure that would become an instant hit, and whilst she has gone on to create a thriving business both here in Australia and internationally, it's not like it was all smooth sailing along the way!   So today I welcome her to the show and we're going to talk about the successes she's enjoyed as well as some of the incredibly difficult hurdles she's had to overcome on her journey. Listen to the podcast as Malou shares her incredible journey from sleepless nights to building an international online business.  She's grown from a sleepless mumma to a brand sold around the world and I know you'll be as inspired as I was. Check out the full show notes and links at catherinelangman.com/episode-143

When was the last time you reviewed your product pages? Like many business owners you most likely set up your theme and formatted the product page template, loaded up your products and voila! All your product pages were set up and ready to go and waiting for customers to add to cart. You now spend most of your time creating and implementing strategies to get people to visit your website but are not noticing if people are actually buying from your product pages. And sales are literally slipping through your fingertips! The product page is the most important page on your website and yes, you may have one product page or thousands, but each and every page is your number one salesperson and they need to be ready to actually convert your customers into sales! In today's episode I'm going to talk you through the 9 essential elements of a high converting product page, and show you examples as we go.  So grab your pen and paper and let's get you ready for a successful holiday season with product pages that sell. Listen today and discover the 9 essential elements of a high converting product page to get more sales! Check out the full show notes including the translation and screenshots at catherinelangman.com/episode-142

When was the last time you reviewed your product pages? Like many business owners you most likely set up your theme and formatted the product page template, loaded up your products and voila! All your product pages were set up and ready to go and waiting for customers to add to cart. You now spend most of your time creating and implementing strategies to get people to visit your website but are not noticing if people are actually buying from your product pages. And sales are literally slipping through your fingertips! The product page is the most important page on your website and yes, you may have one product page or thousands, but each and every page is your number one salesperson and they need to be ready to actually convert your customers into sales! In today's episode I'm going to talk you through the 9 essential elements of a high converting product page, and show you examples as we go.  So grab your pen and paper and let's get you ready for a successful holiday season with product pages that sell. Listen today and discover the 9 essential elements of a high converting product page to get more sales! Check out the full show notes including the translation and screenshots at catherinelangman.com/episode-142

Hands up if you've ever heard the phrase "Content is King" when it comes to marketing your brand?  Now, obviously having great content is what makes or breaks your brand's marketing and advertising. But if you're anything like me and many of my clients - you're probably feeling like content creation has become like the beast that needs constant feeding.  We are all operating a content machine these days - and it can be super tempting to just whack up some images and captions 'because you have to' but without putting a whole lot of thought or planning into what you're sharing. So today on the show I'm going to help make this a little bit easier for you. I'm joined by a guest Lauren Schwartz whose entire business is about creating content for ecommerce brands that is engaging and persuasive and helps to sell your products, but without necessarily being super salesy or pushy.  She'll also be talking through the latest trends and how to think differently when creating for TikTok, Facebook and Instagram.  Listen today as Lauren shares her tips on how to stay on top of the ever hungry Content Machine! View the video and full show notes over at https://www.catherinelangman.com/episode-138