Feelings & Digital

Women approaching digital focus on understanding the feelings behind the data. How do customers want to feel when the interact with brands--not just WHAT do they want.

An episode of the All Things Retail: The Store WPP podcast, hosted by The Store WPP, titled "Feelings & Digital" was published on October 14, 2018.

October 14, 2018 · All Things Retail: The Store WPP

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Summary

Women approaching digital focus on understanding the feelings behind the data. How do customers want to feel when the interact with brands--not just WHAT do they want.

Episode Description

Women approaching digital focus on understanding the feelings behind the data. How do customers want to feel when the interact with brands--not just WHAT do they want.

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