PODCAST · business
All Things Retail: The Store WPP
by The Store WPP
The Store WPP is WPP’s global retail practice. With offices in London and Chicago, we share knowledge and best practice in retail across WPP Group companies to facilitate leading-edge thinking and deliver extra value that supports our client initiatives.Our mission is to help grow the retail expertise across the Group in an increasingly dynamic landscape and extend WPP’s extraordinary leadership in retail. As a knowledge hub, we are able to draw insights from the Group’s unparalleled understanding of consumers, retailing, brands, technology and Shopper Marketing. The Store interprets learnings and insights to a broad audience inside and outside of WPP in the form of conferences, articles, webinars, guest lectures at universities, and digital content.
Episodes
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Rock and Roll Retail
As shoppers place more value on "doing things" and connecting socially, bricks-and-mortar retail could learn a lot from the growth of the music festival scene. Think Coachella curating a shopping mall.
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Feelings & Digital
Women approaching digital focus on understanding the feelings behind the data. How do customers want to feel when the interact with brands--not just WHAT do they want.
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Retail In A Changing World
Bryan Gildenberg, Kantar Research, shares view of current and future trends in global retail.
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The Target Story
Bob Thacker and Eric Erickson discuss the reinvention of Target through, event, product and PR innovation: the road from discount to retail discovery.
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How Retail Can Help Kids
Bob Thacker explains how AdoptAClassroom.org gives teachers a hand by providing needed classroom materials so that students can succeed. It is estimated that more than 15 million children don’t have the resources they need to succeed in school.
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Signature Retail Experiences
Tim Greenhalgh discusses how branded experiences are crafted and why they are necessary for retail success.
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What's in a Brand
Jorge Vargas, TNS, discusses what is a brand and its value
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Growing Value with Digital
Michael Stich, Rockfish's head of innovation, speaks on digital, mobile commerce, shopper marketing, experiential retail, omnichannel, purchase path,
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American Eagle Lands in Mexico
Miguel Flores discusses why and how American Eagle entered the Mexican market. Topics include omni-channel marketing, consumer trends in Mexico and how American brands can be translated into other cultures.
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Navigating the New Retail Landscape
Jon Bird on the new immersive shopping mall experience.
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How Retail Can Change The World
Anneliza Humlen talks about the role of retail in augmenting Corporate Social Responsibility (CSR) programs by empowering and engaging consumers through a business's retail experience.
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Retailing in the IoT Age
David Roth explores What does retailing mean when "things" talk to each other?
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Content and Commerce on the Path to Retail
Gwen Morrison leads a panel discussion on how content, commerce and technology have commingled in the retail environment that not just blurs but destroys traditional channels.
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Big City, Small Boxes
Carly Tysh explains how Lowe's and Fitch right-sized stores for NYC.
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NetShoes Case Study
Marcelo Castelo presents a case study of a partnership between Brazilian ecommerce player NetShoes and Brazilian telecoms to provide free mobile data access to it's website.
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Reimagining Commerce Inside Amazon
Joe Lampertius takes a tour of what the future of retail looks like sitting in Amazon's chair.
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Generous Brands
Hermann Behrens: At times when the world is increasingly disjointed and disrupted, how do retailers respond to the core emotions of their consumers and create experiences that are meaningful, memorable and generous?
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IoT Changes Design Thinking
Tim Greenhalgh discusses how a world of connected things expands the scope of designing shopper experiences.
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ABCs Of Data and Shopping Today
Bryan Gildenberg says focusing on audience rather than channel is how to win in the new technology landscape. There are no more channels only audience.
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Content & Commerce
Marketers are redefining how to weave brand stories into social media and other digital platforms of influence. Hear how technology and retail media leaders are delivering content experiences that are “contextually relevant” and activate purchases.
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Aprons and Algorithms
Tim GreenHalgh on the science and art of designing retail.
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Pivot to Passive
As smart-phone based algorithms become smarter and "know" their owner better, brands are beginning to market to bots and algorithms rather than humans. The pivot from human buyers to bot buyers.
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The New Customer, The Algorithm
Gwen Morrison introduces the bot as your new customer. Forget about bricks and mortar. Forget about flesh and blood. Your new customer is a bot that's learned your customer's preferences.
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The New Tribe of Shopper
A behavioral way of defining a new tribe of shoppers: always on, always looking for a new experience and always shopping. These shoppers aren't defined by traditional demographics but by a mental and emotional connection to their brands.
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Wantedness
How to be Future Ready or Fail, says Jamie Gutfreund, is really about "wantedness" a quality that the best brands have that combines caring and exceeding expectation. It translates into the feeling that the brand cares about "me", the consumer.
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ABOUT THIS SHOW
The Store WPP is WPP’s global retail practice. With offices in London and Chicago, we share knowledge and best practice in retail across WPP Group companies to facilitate leading-edge thinking and deliver extra value that supports our client initiatives.Our mission is to help grow the retail expertise across the Group in an increasingly dynamic landscape and extend WPP’s extraordinary leadership in retail. As a knowledge hub, we are able to draw insights from the Group’s unparalleled understanding of consumers, retailing, brands, technology and Shopper Marketing. The Store interprets learnings and insights to a broad audience inside and outside of WPP in the form of conferences, articles, webinars, guest lectures at universities, and digital content.
HOSTED BY
The Store WPP
CATEGORIES
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Frequently Asked Questions
How many episodes does All Things Retail: The Store WPP have?
All Things Retail: The Store WPP currently has 25 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is All Things Retail: The Store WPP about?
The Store WPP is WPP’s global retail practice. With offices in London and Chicago, we share knowledge and best practice in retail across WPP Group companies to facilitate leading-edge thinking and deliver extra value that supports our client initiatives.Our mission is to help grow the retail...
How often does All Things Retail: The Store WPP release new episodes?
All Things Retail: The Store WPP has 25 episodes. Check the episode list to see recent publication dates and frequency.
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You can listen to All Things Retail: The Store WPP on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts All Things Retail: The Store WPP?
All Things Retail: The Store WPP is created and hosted by The Store WPP.
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