EPISODE · May 22, 2025 · 46 MIN
Felix James - The Co Founder of Small Beer | The Original Mid-Strength Brewers.
from Diet Starts Monday Podcast · host Roscoe Carter-Johnson
This week, Roscoe sits down with Felix James, co-founder of Small Beer Brew Co., the London based brewery that reshaping how we think about drinking. Born in 2017 out of a desire for something different, lower in alcohol, but full in flavour - Small Beer became the worlds first brewery dedicated to mid-strength beer (2.1% – 2.7% ABV). These beers are designed for people who love a good drink, but also care about performance, focus, and staying sharp. We talk about:His brewing career and how he found the gap in the market for mid-strength beers.Why mid-strength matters (and why full strength isn’t always the vibe). The craft behind brewing a light beer that actually tastes great. Founding a brewery with a mission (and a carbon-cutting conscience).The History of Small Beer in the United Kingdom.the difficulties of marketing & growing with no competition. They have recently landed a major contract with Marks & Spencer's where you will be able to purchase their beer, starting 18th June 2025, at all available M&S stores! Sit back, grab a beer and enjoy!
What this episode covers
This week, Roscoe sits down with Felix James, co-founder of Small Beer Brew Co., the London based brewery that reshaping how we think about drinking. Born in 2017 out of a desire for something different, lower in alcohol, but full in flavour - Small Beer became the worlds first brewery dedicated to mid-strength beer (2.1% – 2.7% ABV). These beers are designed for people who love a good drink, but also care about performance, focus, and staying sharp. We talk about:His brewing career and how he found the gap in the market for mid-strength beers.Why mid-strength matters (and why full strength isn’t always the vibe). The craft behind brewing a light beer that actually tastes great. Founding a brewery with a mission (and a carbon-cutting conscience).The History of Small Beer in the United Kingdom.the difficulties of marketing & growing with no competition. They have recently landed a major contract with Marks & Spencer's where you will be able to purchase their beer, starting 18th June 2025, at all available M&S stores! Sit back, grab a beer and enjoy!
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Felix James - The Co Founder of Small Beer | The Original Mid-Strength Brewers.
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