Fenty Beauty

Episode 2 of the Unboxing Ecommerce: Operations Behind Online Brands podcast, hosted by James Marks & Jennifer Yates, titled "Fenty Beauty" was published on November 21, 2023 and runs 45 minutes.

November 21, 2023 ·45m · Unboxing Ecommerce: Operations Behind Online Brands

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Summary

James and Jennifer order refillable lipstick (and mascara for Jennifer) from Fenty Beauty to analyze the shopping experience, then reverse engineer the storage, logistics, and packaging details to understand their order's journey. Research on Fenty Beauty included these sources: https://en.wikipedia.org/wiki/Fenty_Beautyhttps://440industries.com/fenty-beauty-history-case-study-rihannas-story/https://www.marketingsociety.com/think-piece/how-rihannas-fenty-beauty-delivered-beauty-all___________...

Episode Description

James and Jennifer order refillable lipstick (and mascara for Jennifer) from Fenty Beauty to analyze the shopping experience, then reverse engineer the storage, logistics, and packaging details to understand their order's journey.

Research on Fenty Beauty included these sources:

_______________

Have a brand/shopping experience you want us to review? Send us a message at [email protected]

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
_______________

Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com

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