EPISODE · Nov 21, 2023 · 45 MIN

Fenty Beauty

from Unboxing Ecommerce: Operations Behind Online Brands · host James Marks & Jennifer Yates

James and Jennifer order refillable lipstick (and mascara for Jennifer) from Fenty Beauty to analyze the shopping experience, then reverse engineer the storage, logistics, and packaging details to understand their order's journey.Research on Fenty Beauty included these sources:https://en.wikipedia.org/wiki/Fenty_Beautyhttps://440industries.com/fenty-beauty-history-case-study-rihannas-story/https://www.marketingsociety.com/think-piece/how-rihannas-fenty-beauty-delivered-beauty-all_______________Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks:www.linkedin.com/in/jameslmarkswww.withtrivial.com Connect with Jennifer Yates:www.linkedin.com/in/jenniferayateswww.workwithroux.com_______________ Coverart imagined and designed by our friend, Melissa Dettloffwww.melissadettloff.com

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Fenty Beauty

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This episode was published on November 21, 2023.

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