Fewer Carbs, Bigger Sales: the lower calorie and carbohydrate beer taking over London

This week, we’re joined by Sam Holmes, co-founder of Prime Time Lager, the award-winning, lower-calorie, lower-carb beer that’s taking the UK by storm. Sam shares the story of turning a bold idea into a thriving brand. What’s on tap in this episode: 🍻 From Jets to Brewing: Hear how Sam’s journey from private jet brokerage led him to co-found a beer brand with a mission to make beer better. 📺 A Made in Chelsea Launch: Discover how Sam and co-founder Harvey used their appearance on Channel 4’s Made in Chelsea to debut Prime Time Lager to a national audience. 💰 Overfunded Crowdfunding Success: Learn how their recent crowdfunding campaign surpassed expectations and fueled their growth. 🛒 Breaking into Waitrose: Get the inside scoop on their launch into 80% of Waitrose stores across the UK—a major milestone for the brand. 🔍 Entrepreneurship and Brewing: Sam dives into the highs and lows of building a business, navigating IP challenges, and balancing creativity with commerce. Whether you’re a beer lover, an aspiring entrepreneur, or just curious about the world of brewing and branding, this episode is full of insights and inspiration. Don’t miss it—tune in now! 🎧 Follow Sam and Prime Time: https://www.linkedin.com/in/sam-holmes-030b91104/ https://primetimebeers.com/ Follow us: https://linktr.ee/chin_wag With thanks to our sponsor, Profile who turn entrepreneurs into industry leaders. Check them out at www.welcometoprofile.com