FIFA World Cup 2026: Global Media Rights, Ads vs. Sponsors, and Streaming Wars

"MediaTalk" host Mike Reynolds and S&P Global Kagan analysts unpack what's driving the business of the FIFA 2026 Men's World Cup — far beyond matches on the pitch. The episode explores how broadcast and streaming rights are shaping FIFA's revenue, including the scale of global coverage and multi-market deals. From Fox and Telemundo in the US to major commitments in China and India, the discussion highlights how media rights are evolving toward multiplatform distribution. The episode also breaks down how advertisers and sponsors are positioning around the tournament's expanded footprint — covering sponsorship tiers, premium ad inventory, and why brand exposure is becoming more tightly managed. Finally, we look at streaming competition and what it could mean for future rights cycles, with global platforms likely to play a larger role. The episode answers: How does consumption vary across global markets when it comes to watching games on the big screen vs. mobile?  How will concerns about ticket pricing and transportation impact this year's tournament? More S&P Global content: The Business of Sports Frequently Asked Question: Can Hosting the World Cup Move the Economic Needle? The Decisive | Season 6 | Ep.9 - From Free Trade to Managed Trade: The Next Phase of USMCA Featured experts: Michael Johnson, research analyst at S&P Global Market Intelligence Kagan Bruno do Amaral, research analyst at S&P Global Market Intelligence Kagan. Ariel Thomas Rodriguez, senior research analyst at S&P Global Market Intelligence Kagan. Richard Berndes, associate media analyst at S&P Global Market Intelligence Kagan Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence