Fifth Third Bank is all about the (mortgage) lending life

This week on Power House, Diego sits down with Jay Plum, a 35-year banking veteran and the EVP of Consumer Lending at Fifth Third Bank. As the 10th largest bank servicer in the country, Fifth Third Bank has over a thousand branches and $200 billion in assets.  Today’s conversation is all about mortgage lending. Jay and Diego talk about Basel III and its impact on warehouse lending, and the important role that the affordability programs like downpayment assistance play in increasing homeownership. They also talk about Fifth Third’s focus on MSRs and home equity products, and what they’re doing to increase market share in a high-rate environment. Here’s what you’ll learn: Fifth Third has many mortgage channels, including retail and correspondent. Regulatory changes, such as Basel III, significantly impact the mortgage industry. Affordability remains a key concern for potential homebuyers in a high-rate environment. Fifth Third engages in community initiatives to promote homebuyer education and assistance programs. Servicing mortgages allows Fifth Third to offer additional consumer lending products. Related to this episode: Fifth Third Bank Home Lending | Fifth Third Bank Jay Plum | LinkedIn HousingWire | YouTube Enjoy the episode! The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.