Fighting Counterfeits: Alitheon CEO Roei Ganzarski on Authenticating Parts

In this episode of U.S. Manufacturing Today (powered by Veryable), host Matt Horine interviews Roei Ganzarski, CEO of Alitheon, about the trillion-dollar global problem of counterfeiting and gray-market fraud and why it is a safety and national security issue in industries like aerospace, automotive, and healthcare. Ganzarski shares examples including end-of-life aircraft engine parts sold as new and fake titanium used in aircraft, and explains Alitheon’s FeaturePrint technology, which authenticates individual items using standard cameras by capturing unique, random manufacturing “tolerance” features to create a digital fingerprint with zero false positives.Timestamps00:00 Podcast Intro00:41 Counterfeit Crisis01:44 Fraud and Gray Market04:21 Career Path to Alitheon09:11 Aerospace Scandals11:44 FeaturePrint Explained18:15 Why Labels Fail23:48 Wear and Tear Handling28:03 New Manufacturer Promises28:59 Camera Based Traceability29:17 Warranty Return Fraud32:15 Fingerprinting Against Fakes35:29 Supply Chain Risk Trends38:13 Supplier Competitive Edge40:04 EV Battery Safety Risks43:10 Compliance Beyond QR Codes44:30 Blockchain Physical Gap47:28 Proxy On Proxy Failures51:10 30 Day Action Plan52:56 Pilot And Production Setup55:19 Traceability For QA Recalls57:44 Podcast OutroLinksAlitheon WebsiteAlitheon on LinkedInRoei on LinkedInRevitalizing US Manufacturing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign Up on the Veryable Platform