Final Puzzle Piece: Public Relations
from Elevate! PR and Marketing Tips Hosted by Michael Perini, ABC
“Life: The Great Challenge” by Royce B. McClure is the world’s largest commercially made jigsaw puzzle. There are 24,000 pieces. Once assembled this impressive, detailed work of art of measures more than 14 feet long and 5ft. wide. The only way that you can see and appreciate this creative picture is by looking at the entire puzzle. The results are much the same for public relations strategies. When public relations programs are dissected into separate components, like pieces of a puzzle, the return on investment is extremely limited. Like a puzzle, a systematic and integrated approach to communication that builds to a goal is much more effective, and in the long term, the right approach. Listen to learn more... www.periniassociates.com [email protected]
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