Finance and Marketing: Overlooked Alliance for Success

Mike Connor is President of Connor Associates Strategic Services and co-author of the NAIS book, Marketing Independent Schools in the 21st Century.  His latest e-Book, Pulling in the Same Direction, emphasizes everyone's role in recruitment, retention, and fundraising. Earlier in his 30+ year career, Mike worked in nearly every position at independent K-12 schools. Connor Associates stakes its value on its experience with providing comprehensive services, including ensuring proof of ROI through Image Audits, Enrollment Feasibility Studies, Five-year enrollment Forecasts, Business Office Evaluations and Plans, and Strategic Marketing Plans. Connor Associates' newest offering, administrative search, uses a unique approach to finding, training, and keeping the best people on your leadership team. After serving not-for-profit organizations for over 40 years Thom Greenlaw founded Creative Independents (CI) in 2012. CI serves not-for-profit schools, colleges, and other education-focused institutions finding creative solutions to strategic issues facing these organizations. Thom joined Connor Associates as a Strategic Partner for Executive Searches, Finance, and Operations in 2018. In addition to coordinating Leadership searches, he specializes in Tuition Elasticity and Financial Sustainability.  For over twenty years Thom served in varying senior operational and finance roles in independent schools including thirteen years as Assistant Head for Operations/ CFO at the Buckingham Browne & Nichols School in Cambridge, MA. Before his employment at BB&N, Thom served as Business Manager at the Dana Hall School. A former Board member for NBOA and AISAP, he currently serves on the Board of Summit Montessori School and is a volunteer mentor, specializing in not-for-profits for SCORE.   For show notes, visit InspirED School Marketers website.