Financial marketing 101
from The Drum Podcast
Unpack the seismic shifts reshaping the financial sector with Louise de Ste. Croix (Head of Growth & Founding Partner, Brand Opus) and Jack McLaren (Director & Founder, PATTRNS) as they explore how neo-banks like Monzo and Revolut are shaking up the industry with bold branding and customer-first features. Dive into the challenges of marketing in a heavily regulated space: How do you build trust when no one trusts banks? Can killer branding beat the red tape? And what happens when big tech crashes the party?
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How long is this episode of The Drum Podcast?
This episode is 37 minutes long.
When was this The Drum Podcast episode published?
This episode was published on December 19, 2024.
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