Find The Authentic Voice with Ghostwriter Paul Edwards (#040)

Paul Edwards is an executive ghostwriter, agency CEO, husband, father, amateur theologian and bodybuilder. Not to mention a best selling author and host of Influencer Networking Secrets.He leads a team of writers, graphic artists, publishing and marketing strategists, collectively known as "The Ghost & The Machine." Together they create web content, books, funnel marketing copy and other content because quite simply, words matter.Paul serves faith-based influencers, executives, thought leaders, coaches and consultants, delivering done for you content, marketing assets and finesse with words that spurs results. He creates engagement, profits, and donations, always focusing on how to "moves the needle" for his clients.Topics Covered: - The Curator as curator of your own life- We need to define who we're not- This is how to remove time wasters from your life- Behaviour change is easy when you shift your identity- A core value: Words matter- How other people engaged after he lost 60 pounds- When the body is healthier the soul is saying 'I like that'- The moment when you realise, 'this is who I am'- Taking people's messages and transmitting them to others- They take the value I give and sell me to their friends and network- At six years old, I decide I was going to write my autobiography- Listen to the rhythms of stand up comedy- It's about keeping the audience in mind- You have to become like a therapist and keep digging- The listening game requires tremendous restraint- It's about the audience, otherwise you're writing a book nobody wants to read- The most common misconception about ghost writing- In print you lose all the non-verbals, unless you know what you're doing- What are you going to lose, doing it by yourself?- Story is the language of the heart, of emotion and connection- The more filters the more creativity- People who are creating virtuous workspace cultures- Making friends and planting seeds- "I couldn't stop getting fired"- The military won't let you quit- "I'm a redeemed egomaniac"- Lived out of pride for two decades and it hasn't done any good- Nothing to fear and nothing to hideIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.