Find Your Niche In A Saturated Market Using These Tips | Chris Chae on Coffee with Closers

Even if it seems that there is no space for innovation, chances are you’re taking the wrong entrance. When you think of starting a business with a top-down perspective, you’re most likely to fail. But if you take a bottom-up approach and really listen to what your customers are saying, you discover amazing opportunities.  Today’s guest went from working as a strategy consultant for IBM and Walmart to starting his own tech company. Meet Chris Chae, co-founder of Pixelic - collaboration and project management tool for creative professionals. In this episode, we discuss the real meaning behind digital transformation, the importance of hearing customers, and the most effective productivity hacks.  How to find a niche in an overly saturated market; Why content goes above everything in marketing for a startup; How delegating tasks can help you create customer-driven culture; Why you should be looking forward to challenges.  This, and many other valuable insights on today’s episode.  Enjoy!  -------------------------------------------------------------------------------------------------------------------------- ►Pixelic Website https://www.pixelic.io/ ►Chris Chae on LinkedIn https://www.linkedin.com/in/chris-chae/ -------------------------------------------------------------------------------------------------------------------------- This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth. ►Visit our website here:   https://www.oneims.com/ ►Follow OneIMS online! Facebook:https://www.facebook.com/OneIMS/  LinkedIn: https://www.linkedin.com/company/oneims/ Instagram: https://www.instagram.com/oneims/