Find Your Red Thread with Tamsen Webster

In this Marketing Over Coffee: In this episode learn about Tamsen's New Book! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Moving Beyond Gladwellitis and Pinkitis to be Godinian The Best of MoC Episode with Tamsen talking Building Presentations Getting 7 Speakers Featured at TED.com TED Cambridge at the Legacy Level What is the Red Thread? 9:18 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc The 5 Elements - Goal, Problem, Truth, Change, Action 20:09 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! You can only create the conditions for change Action vs. Change Maintaining Smart, Capable and Good Gratuitous Mention of Die Hard as Best Christmas Movie It's far easier to match to an existing want than create a new one How do you make their case for your idea as strong as it can be? Agatha Christie, Nero Wolf and James Bond! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.