Find Your Voice on Social Media

First off, if you are an agent and don't have a social media presence then you're missing out. What is your voice? What unique perspective can you provide? Be yourself and loosen up. We get in our own way sometimes and think we need to present ourselves in a specific way. You might think you're coming across as professional, but people are actually perceiving you as stiff and unrelatable. Just keep it organic. One of Mark's most successful reels to date was him being funny and almost making fun of himself. It was relatable and fun, and that's why it resonated with people. If you don't know where to start, start with a market update. People want to know what's going on in their area. There is huge value there and you already know the content. Just relax and talk about what you already know. It's easy to tell the difference between people who are doing what they're passionate about and people who are just going through the motions or copying something they've seen someone else do. You want to strive for content that is more compelling and organic. Bottom line: be you, find your rhythm, find your identity, be consistent.