Finding adaptability & resilience in today's data driven marketing - ft. TikTok's Adriane Goetz

from Shiny New Object - a Marketing Podcast

"Feel your feelings, then get a plan together and move forward in a new direction." On this week's Shiny New Object podcast, Adriane Goetz, Product Marketing Lead, Global Agency, at TikTok, shares her top lessons on developing and leading with adaptability and resilience. We also cover the three key behaviour changes that have helped Adriane deal with overwhelm, and discuss the open mind approach needed for testing, planning, and continually learning as the industry evolves.

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This episode is 22 minutes long.

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This episode was published on January 6, 2026.

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