Finding initial product testers and educating ecommerce customers with Brynn Snyder, CEO & Co-Founder of Slate Flosser

In this episode of Retention Chronicles, Brynn Snyder, CEO and Co-Founder of Slate Flosser, joins Mariah Parsons, Host of Retention Chronicles and Head of Marketing at Malomo, to discuss her journey from a multi-business entrepreneur to developing a groundbreaking three-in-one flosser. Snyder shares insights into her life as a mother of five, her entrepreneurial roots, and how personal experiences in her husband's dental practice inspired the creation of Slate. The conversation covers the intricate processes behind product development, the challenges and costs associated with launching a high-quality product, and the crucial role of feedback from dental professionals. Snyder emphasizes the importance of education in marketing, the effectiveness of different acquisition channels like Meta and Google ads, and the nuanced strategies for retaining customers through email, SMS, and subscription models. She also highlights the significance of key support systems such as female founder networks and advisory boards in navigating business challenges. As the episode wraps up, Snyder discusses Slate's marketing strategies around habit-building and the limited sales events, providing listeners with a special discount code (MARIAH10) for aspiring buyers. SLATE FLOSSER DISCOUNT CODE: MARIAH10 Episode Timestamps: 00:15 Meet Bryn Snyder: CEO and Co-Founder of Slate Flosser 00:47 Inspiring the Next Generation of Entrepreneurs 02:38 The Journey to Founding Slate 04:30 Innovating Oral Health: The Slate Product 14:51 Challenges and Triumphs in Product Development 20:28 Educating Dentists and Consumers 21:16 Finding Initial Testers 22:58 Kickstarter Insights 24:36 Marketing Strategies 28:41 Retention Marketing 33:56 Holiday Gifting Potential 36:44 Networking and Problem Solving 38:42 Promotions and New Year Resolutions 39:46 Conclusion and Discount Code