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Jul 8, 2020 27 min

Finding Opportunity in Crisis

from So, You're in Sales? Hosted by Roger Burnett

Why would anyone start a brand new Company in the middle of a global pandemic? Bill Petrie joins me for a look at the launch of brandivate marketing, why it's important to continue to invest in marketing your business in times of crisis, the value of showing your work for prospects to discover without your intervention and the ways content plays a major role in fostering trust in your relationships.

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Finding Opportunity in Crisis

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This episode was published on July 8, 2020.

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