Episodes
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Thanks For The Memories - Series Finale
That's it, that's that, that's all she wrote, friends and family. Episode 129 of the podcast is the last in the series. Thank you all for riding along with me for the last 5 years, and I look forward to seeing and hearing from each of you over at The ON Purpose podcast, our new show launching...
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Social Entrepreneur Stand Out Series - Nicholas Kristock
Nicholas Kristock stepped off the soccer pitch and into the business and philanthropic communities in a simultaneous splash. His for-profit and not-for-profit activities are designed to successfully co-exist, and his relentless desire to forge relationships and concentrate on the long play has...
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Don't Be Afraid to Be Different
In Part 2 of our discussion, Bill Petrie and I discuss the enormous success of recent fundraising efforts on behalf of worthwhile causes, the way PromoCares has grown in importance in serving as a beacon of the effective and strategic use of branded merch as a fundraising engine, my decision to...
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Don't Hire Us - Finding the Right Clients
Back Forty Smokehouse recently became the latest in Bill Petrie's brands under management. Listen in as he explains the reasoning behind creating a backyard brand and why a similar choice is something ALL entrepreneurs should consider when building a following for their company
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Is Culture Holding Back Your Growth?
Rich Sheridan has published two books on the concept of bringing joy to the workplace. After an illustrious career, Rich has focused his personal activity on the development of culture and people. As a result, they've been able to hire 22 new employees during the pandemic while losing only 4....
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Selling In The Metaverse
Continued growth in the population of the metaverse will invariably bring outsized opportunities for those willing to examine the marketplace for the places where gaps exist. Meg Erber joins me to share her thoughts on the places where she's witnessed successful campaigns in the metaverse and...
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Great Brewery Merch Made Easy
Hidden right below the surface of your local watering hole is a goldmine of opportunity in merch, yet most breweries are completely apprehensive about jumping in the merch game as a way to stand-out versus the exploding number of new breweries entering the marketplace. AMB3R Creative founder…
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Don't Buy The Farm, Hire a Farmer!
The entire world has changed dramatically since Episode 69 guest Wendy Caverly joined me for her first-ever podcast. In the two years since she has brought clarity and thought-leadership to the concept of successfully farming relationships for long-term sales success. Hear her journey, how…
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Your Logo Is NOT Your Brand
After 10 years and 16 books in the Goldfish series, Stan Phelps brings this final chapter to the value proposition that has been fundamental to the series - the idea that small things done well in the context of how people feel after doing business with your company is the holy grail of success…
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Developing at the Pace of CHANGE
The Savage Leader book, podcast, and newsletter find their way into the hands and ears of thousands of participants monthly, each on their own journey toward being the best leader possible. In this episode, author Darren Reinke shares what he considers to the best the 3 most important...
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Your Digital Brand 2022 Version
There is a successful formula for growing your personal brand online. It takes a commitment and an investment that many are reluctant to make. Michael Crank shares with us the ways his investments in a personal brand strategy and digital presence on LinkedIn have fueled his career growth and…
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Dominate Google Search Results
Selling with Authentic Persuasion author Jason Cutter joins me for a look into the ways he has used being a guest on more than 75 podcasts to generate leads, opportunities, and business growth. His consulting business has skyrocketed using this approach, and Jason was kind enough to delve into…
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2021 Wrap Up wsg Paul Bellantone
4 days into his potential retirement, Paul Bellantone found himself back at work in the industry he helped shepherd for 20 years, but the changes that decision fueled are examined here as Paul and I take a look backward at the year that was and consider how the state of current affairs factors…
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Relationship Development Management - A Blueprint for Know, Like, Trust
There is a framework you can apply to the entrepreneurial choices you'll be faced with as you grow your business. In this episode, Terry Bean rejoins us to reveal his S.I.T.C.H. framework and how its successful completion and marriage to your efforts give you the best chance to accelerate your...
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Earn Their Trust in 7 Seconds
With more than 40 years of sales experience at his disposal, Connect and Sell CEO Chris Beall brings a wealth of knowledge to the topic of B2B Sales. Listen in as Chris offers his perspective on the changing dynamic between employers and employees and why those changes are having a say in the…
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Should You Start Your Own Company?
If a legend could give you advice at the very moment you were trying to decide what to do with your future, would be able to accept that advice? If you're trying to decide if going out on your own is something you want to tackle, this is the interview you need, right now
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Problem Solvers Always Make Money
Paul Kiewiet poured a career's worth of advice into his book Summit: Reaching the Peak of Your Potential In this discussion, we examine strategic elements of the mindset shift necessary to have a long and successful sales career. There are numerous and once-in-a-lifetime opportunities available…
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Doing Good is Good Business
Fundraising expert Mandi Rudd joins us for a discussion about the key elements necessary to organize and execute campaigns, plus, we identify strategic concepts and consider the added value of social media and influencer marketing in developing winning fundraising activities
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Data Informed Selling - Artificial Intelligence & Machine Learning
Sales as a service to buyers is rapidly diminishing in value in the eyes of those making buying decisions. By introducing data and analytics to the construction and execution of sales activities, organizations create the opportunity to reignite the power behind their sales team - learn from Jason...
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Kara's Story - A Survivors Tale
People are capable of amazing things on their own, but when businesses get together in the name of something important, that's how movements happen. Cancer has been a prominent player in our lives and it's important we bring our talents to bear in the name of continuing research dedicated to...
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Psychometrics - The Secret Key to Success
There is tremendous opportunity available to those capable of capitalizing on the dynamically changing marketplace, but most people responsible for the sales line haven't yet figured out how to organize what they do and say in a way that would facilitate doing so. Author, speaker and coach Lisa...
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Fundraising - A Live Case Study (Sleep In 4 Good)
Branded merchandise is incredibly effective as a fundraising tool when done well. Mental health has been a flashpoint issue as the pandemic dragged on, so Meg Erber had an idea she pitched to a volunteer organization she helps lead and the rest is fundraising history. Listen in as Meg explains…
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Scaling Success Using Cumulative Advantage
Author, speaker, and educator Mark Schaefer joins me for a discussion about the ways the pandemic has altered employee consideration of careers in sales, why businesses haven't caught up with the realities of employment in the post-pandemic economy and what's necessary to get the economy humming...
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Your Truth is What They Buy - OWN IT!
You shouldn't rely on PRE-COVID methodology in your sales process. If that statement resonates with you, you're probably in some ways considering what changes are going to be necessary to succeed in this newly reimagined marketplace. Change is happening in real-time, so having a framework to…
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Your Mind is Your Biggest Asset
The pandemic wiped out sales jobs across all markets - career salespeople were faced with brutal choices in the process and not everyone handled the situation well. Amanda Delaney rejoins me for a look at her brush with homelessness, how she managed the stress of the situation and why mental…
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The Data Says It's GO TIME
Badger Maps tracks sales activities for more than 5,000 companies in the United States and around the world. Founder and CEO Steve Benson joined me for a look at the data behind the ways COVID altered sales activities and what they've seen successful businesses do to combat the new realities of…
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Solving The Low Value Trap
The economy is recovering and a rush of sales is on the immediate horizon. Have you rebuilt your business to serve this tidal wave of opportunity in a way that will sustain you once the wave is upon you? Will you be able to continue to build your pipeline even while you're serving all your eager...
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Step the F Up
Terry Bean from Phil Klein Insurance Group rejoins me for a discussion about manifesting your success, what it takes to make a BIG ask, how underutilized credits in your "bank of goodwill" is useless capital and why the concept of "being ginormous" is incredibly important as the economy continues...
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A Virtual Event Playbook
If you're considering an alternative to in-person events or if you are interested in creating leads at virtual (and hybrid) events, this episode is for you. In it, we examine how a group of entrepreneurs were able to migrate a live event into a day-long hybrid networking and educational event,...
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A Virtual Selling Blueprint - Author & Speaker Stan Phelps
If your success is determined by your ability to convince a team of decision-makers working in a remote environment, you're not alone. Listen in on Episode 100 as an internationally sought-after speaker and writer Stan Phelps approached the reimagination of his in-person business into a remotely...
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The Importance of Asking
Have you ever been frustrated by your giving efforts? We've all been taught the importance of a "give-first" strategy, yet many people struggle to find value in reciprocity when adopting that approach. Dr. Wayne Baker wrote a book on the concept and brings actionable strategies to those of us...
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Selling When There's Nothing to Sell
Pandemic-related shortages of product to sell is creating massive problems for almost every supply chain, driving up prices and creating unusual buying behavior. How does a successful salesperson compete and win in this environment, with this particular set of challenges? No one is feeling this...
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VP Before 30 - Sarah Roberts, Cybersecurity Recruiting
Sarah Roberts rejoins me for a look at the driving forces behind her rapid ascension within the leadership team at her company, the challenges she faces as an executive under the age of 30, and how gender and age bias factor into the approach to her role both inside the company and with their...
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Iconic Craft Breweries - Atwater Brewery
Atwater Brewery cherishes it's role in the City of Detroit and respects the history of our area with respect to brewing beer and distilling spirits. Listen in as General Manager Mike Walsh discusses how their approach to hospitality deepened and strengthened their ties with their patrons in spite...
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Podcasting Masterclass featuring Jay Acunzo
The world doesn't need another podcast, but businesses need to connect with their prospects in new and interesting ways. Jay Acunzo has made a career out of creating and sharing unique, entertaining and informational shows and in this discussion, he shares his thoughts on how best to navigate the...
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Productivity Podcast 3 - Looking Ahead
Join me for a look at 2021 and hear my answers to the 5 pressing questions on the minds and in the hearts of many entrepreneurs. We explore how to create new routines and practices to thrive in the post-COVID marketplace, the new ways employers will leverage their office space to the benefit of...
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Design as a Sales Differentiator
Slapping your logo on a water bottle or a tee shirt is a surefire way to find your brand in a garbage can or at the landfill. For those interested in something better, great design has become a not-so-secret weapon in the fight. Jeremy Picker from AMB3R Creative joins me for a look at the do's…
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2020 Wrap Up w/Paul Bellantone
As he puts the final touches on a 20 year run with PPAI, Paul Bellantone joins me for our annual year-end wrap-up show. In this expansive interview, we look at the ways COVID_19 will affect the post-mortem on the year that was 2020, the ways it impacted our lives personally and professionally…
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Take Your Business 100% Online
When Shelter in Place orders closed Michigan businesses, Caerusnet founder Steve Zyskowski was forced to migrate hundreds of members to an entirely online video-based experience. With precious little time and less experience, Steve was able to refashion the business, and many of the previous…
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Get the Job You Want, Today!
It's an unusual job market. Amy Cell from Amy Cell Talent joins me for a look at the winners and losers in this job market, the places where jobs are plentiful and the places they're increasingly rare, and how the gig economy, fractional employment and consulting roles can serve those with lives...
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The (un)Changing Role of B2B Salespeople - Doug C. Brown
As our economy undergoes dramatic changes, we welcome Win Win Selling author Doug C. Brown for an examination of the ways those changes are affecting the role of the field sales organization and consider those sales skills in need of an evolution, the skills that should be set aside, and the…
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Find Your Dream Job In 4 Questions
If you're ready to make the rest of your career the best part, the practice of ikigai as a discipline has the opportunity to serve as a roadmap to that destination. Japanese for "reason for being" the practice of ikigai provides unique insights to assist in the journey. Brian Truskowski joins us...
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Smash Your Zoom Screen - Successful Remote Selling
Salesflare's Jeroen Corthout joins me for a closer look at the pieces and parts necessary to sell successfully in screen-to-screen situations. We examine the importance of digital body language, we take a look at the ways artificial intelligence is bringing efficiency to selling and we consider…
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How to Series: Video-Centric Marketing
If you're considering a move to video to market and promote your business, this is the Episode for you. Chilah Weller and Eric Jones join me for a discussion about their decision to go all-in with video, the costs and associated time commitments, and a look at their results since they made that...
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Branding as Personal Ideology: The Pursuit of Authenticity
Kirby Hasseman joins us to examine the foundational principles that created the book Red Goldfish: Promo Edition, why personal branding as an ideology is exploding as a business concept, and the valuable role purpose can play creating trust between buyers and sellers
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Purpose as Competitive Differentiator (I Wrote a BOOK!)
I'm joined by my best-selling co-author Stan Phelps for a look behind the scenes of writing a book and an overview of our attempt to convey the true value of aligning your company values and your messaging. If you're seeking a way to stand out from your competition and make a name for your…
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100 Miles a Day for Charity - Jerry Smith
What would YOU do if you were inspired to give back?
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Successful For-Profit/Non-Profit Collaborations
Livingston Diversity Council President Nicole Matthews-Creech joins the program to share specifics relative to their new fundraising program, launching today! This collaboration between Social Good Promotions and the Livingston Pride alliance is a prospective case-study for other businesses…
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A New Career in Your 50's
As the promotional marketing industry continues a painful metamorphosis we examine the effect the pandemic has had on the role of salespeople. Tim Hill, Brett Schaffer and Dan Pigott visit for a group discussion about the ways each of them have managed their careers in transition and the results...
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Don't Let COVID Defeat You
Seth Barnett joins me for a look at the ways COVID_19 affects generations and the nuanced differences that exist as each age group faces the challenges presented to them by the pandemic. Seth's training affords him the unique ability to identify patterns in behavioral economics and he shares his...
About this show
Sales is intimidating. And difficult. It’s also one of the most rewarding careers if you can handle the challenges. Listen to this series for advice and strategies on how not to stress yourself out in the process.
Hosted by
Roger Burnett
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