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May 15, 2025 51 min

Finding Opportunity in Uncertainty

from CoatingsCoffeeShop Hosted by CoatingsCoffeeShop.com

In this CoatingsTalk®, Megan Ellsworth is joined by Will Lorenz from General Coatings and Todd Farr from EVERROOF to discuss how contractors can offer flexible, practical solutions to help their customers navigate uncertain times. From aging roofs to tightening budgets, economic unpredictability is pushing many building owners to delay big investments, but that doesn't mean putting off all roofing work. Will and Todd explore how restoration, maintenance and honest communication can create long-term trust and steady business. They highlight why roof coatings are a smart choice when customers are risk-averse and why contractors who provide a range of options, backed by solid training and manufacturer partnerships, can stand out in a competitive, shifting market. Learn More at https://www.coatingscoffeeshop.com/ Sign up for the Week in Coatings! https://www.coatingscoffeeshop.com/sign-up Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Follow Us! https://www.facebook.com/CoatingsCoffeeShop https://twitter.com/CoatingsCS https://www.linkedin.com/company/coatingscoffeeshop/ https://www.instagram.com/coatingscoffeeshop/ https://www.youtube.com/channel/UCnFB6Tbj80S52yDYVnhbkJw https://www.tiktok.com/@coatingscoffeeshop https://www.coatingscoffeeshop.com/rss #GeneralCoatings #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration

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Finding Opportunity in Uncertainty

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This episode was published on May 15, 2025.

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