EPISODE · Apr 3, 2008 · 51 MIN
Finding the Ideal Incentive: How We Increased Email Capture by 319%
from MarketingExperiments.com Web Clinic Podcasts · host MarketingExperiments
The right incentive can make a significant impact on response rates, whether it’s used to build lists and generate leads or increase online sales. But how do you determine which incentive will work best to overcome friction and deliver maximum return? And which common errors should you avoid?
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Finding the Ideal Incentive: How We Increased Email Capture by 319%
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