Finding the Return on Investment from Your Content Marketing Program
from The Content Cocktail Hour Hosted by Brett McGrath
Q3 was a particularly lean time for many companies, forcing executives to question the value of different teams and budgets. Thankfully, The Juice is already seeing things turn around in their final quarter. Today, Brett and Jonathan discuss the rising discussion around the ROI (return on investment) of marketing and content marketing. 0:00 Introduction 1:08 Conversation with JG 4:20 Seeing the light after Q3 6:68 Mounting pressure on marketers 9:05 Justifying value 13:36 Measuring impact of content 18:10 Forget your Buyer Personas 21:16 Outro Join The Juice Modern Day Marketer The Newsletter (subscribe) Sales Enablement’s Guide to a Successful 2023 SKO (sign up today) Follow The Juice:| Website | Blog | Twitter | LinkedIn Follow Jonathan:| Twitter | LinkedIn Follow Brett:| Twitter | LinkedIn
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