PODCAST · business
The Content Cocktail Hour
by Jonathan Gandolf
Welcome to The Content Cocktail Hour, the show hosted by AudiencePlus' CEO, Jonathan Gandolf. Our mission is to shake out the deepest secrets of B2B marketing professionals and stir up fresh conversation. All to help you connect your brand with the right audience, at the right time. Let's raise a glass!
Episodes
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How to Stop Guessing and Start Testing with Casey Hill, DoWhatWorks
“Most marketers are copying what their competitors are doing without realizing they might be copying the losing version,” says Casey Hill, CMO at DoWhatWorks. In this episode of The Content Cocktail Hour, Jonathan Gandolf welcomes back Casey Hill to explore why marketers need to question the...
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Why Connection Beats Conversion in Modern Marketing with Val Riley, Unbounce, Insightly, LeadsRX
“The best thing we can do as sellers is match the urgency of the person who is reaching out to us.” says Val Riley, VP of Marketing at Unbounce, Insightly, and LeadsRX. In this episode of The Content Cocktail Hour, host Jonathan Gandolf chats with Val about the shift from conversion to…
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Rethinking Customer Education in the Age of AI with Cruz Daddario and Victoria Meyer, Customer Education Managers, Seamless.AI
“Buyers want fast answers and ROI, not a song and dance. But once they’re in, education builds the relationship,” says Cruz Daddario, Customer Education Manager at Seamless.AI. In this episode of The Content Cocktail Hour, Jonathan Gandolf chats with Cruz Daddario and fellow Customer Education...
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Balancing Innovation and Fundamentals in Marketing with Elizabeth Irvine, Siteimprove
“Rather than trying to hack your way into winning, focus on your customer and provide the best possible content, experience, answers, and trust,” says Elizabeth Irvine, Senior Director of Growth Marketing at Siteimprove. In this episode of The Content Cocktail Hour, Jonathan Gandolf is joined…
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The Future of Agency Marketing in an AI World with Clay Ostrom, Founder and Brand Strategist, Map & Fire
“AI is reshaping the way agencies operate, but human creativity and strategic thinking will always be essential to differentiate and add true value,” says Clay Ostrom, Founder and Brand Strategist of Map & Fire and SmokeLadder. In this episode of The Content Cocktail Hour, Jonathan Gandolf sits...
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Why Content Needs to Be Human Verified in the Age of AI with Amy Cook, Co-Founder and CMO of Fullcast
“If you think AI is just for automating content, you're missing the point,” says Dr. Amy Cook, Co-Founder and Chief Marketing Officer at Fullcast. In this episode of The Content Cocktail Hour, host Jonathan Gandolf is joined by Amy Cook to discuss the evolving role of AI in marketing and sales....
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The Art of Marketing in the Age of Disruption with Alexander Bleeker, Head of Operations at AI Marketing Alliance
“Your content shouldn’t be benchmarked against your competitors,” says Alexander Bleeker, Content Marketing Consultant for Goldcast and Head of Operations at AI Marketing Alliance. In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Alexander Bleeker to discuss what...
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How Executive Dinners Drive B2B Success with Kristi Gamboni, TrustRadius
"Marketing isn't always about measurable metrics, sometimes it's about creating a vibe that connects with your audience," says Kristi Gamboni, Senior Integrated Marketing Manager at TrustRadius. In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Kristi Gamboni to…
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Why MarketingOps Is More Than Marketing with Mike Rizzo, Community-led Founder & CEO at MarketingOps.com
"MarketingOps isn't just marketing—it's a product function," says Mike Rizzo, Community-led Founder & CEO at MarketingOps.com In this episode of The Content Cocktail Hour, host Jonathan Gandolf is joined by Mike Rizzo for a deep dive into the rising influence—and expanding responsibilities—of...
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Why Content Is a Revenue Engine (Not Just a Marketing One) with Selma Chauvin, CRO of Agorapulse
“If you think content is a marketing thing, you're already doing it wrong,” says Selma Chauvin, Chief Revenue Officer at Agorapulse In this episode of The Content Cocktail Hour, host Jonathan Gandolf welcomes Selma Chauvin to discuss how content must evolve from random acts of marketing into a...
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Why Out-of-Home Ads Still Pack a Punch in a Digital World with Charlie Riley, OneScreen.ai
“Out-of-home marketing might be the most underrated B2B channel right now,” says Charlie Riley, Head of Marketing at OneScreen.ai In this episode of The Content Cocktail Hour, host Jonathan Gandolf sits down with Charlie Riley to explore the creative resurgence of out-of-home (OOH)…
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Why Fit Matters More Than Fame In Influencer Marketing with Vivien Garnès, Upfluence
“Favor fit over fame for influencer marketing success,” says Vivien Garnès, co-CEO at Upfluence In this episode of The Content Cocktail Hour, Vivien Garnès, co-founder and co-CEO of Upfluence, joins Jonathan Gandolf to unpack influencer marketing in the B2B and B2B2C space. Vivien shares why...
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Why Focus Is the Real Growth Hack with Jason Hubbard, DemandMagic
“Focus beats frenzy every time,” says Jason Hubbard, founder & CEO of DemandMagic In this episode of The Content Cocktail Hour, Jason Hubbard, founder & CEO of DemandMagic, joins Jonathan Gandolf to explore the evolving world of growth marketing for B2B SaaS companies. Jason shares why narrowing...
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How to Sell More Without Dumbing It Down with Zach Messler, Messaging Strategist
“You don’t need to dumb down your message—you need to lift it up,” says Zach Messler, messaging strategist In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Zach Messler to unpack what clarity actually means in product marketing, and why so many companies get it wrong....
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What Great SEO Looks Like Today with JH Scherck, Growth Plays
“Bold moves get bold results,” says JH Scherck, founder & CEO of Growth Plays In this episode of The Content Cocktail Hour, JH Scherck, founder & CEO of Growth Plays, joins Jonathan Gandolf to break down what it really takes to win with content in today’s fragmented, AI-driven search landscape.…
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Creating Content People Would Pay For with David Ebner, Content Workshop
“Our content should be worth someone’s time—and money,” says David Ebner, founder & CEO of Content Workshop In this episode of The Content Cocktail Hour, David J. Ebner, founder & CEO of Content Workshop, returns to chat with Jonathan Gandolf about the evolving expectations for content in a…
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How to Make Podcasting Actually Work with Rachel Downey, Share Your Genius
“In the age of AI, the only differentiator is how you get your people to scale,” says Rachel Downey, founder and CEO of Share Your Genius In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Rachel Downey, founder and CEO of Share Your Genius, to explore what it really...
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When Influencer Marketing Belongs in B2B with Brianna Doe, Verbatim
“I don’t think B2B is as boring as people say it is. I think people are just bored in general,” says Brianna Doe, founder and CEO of Verbatim. In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Brianna Doe, founder and CEO of Verbatim, to unpack how B2B brands can show…
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Why Social Media Needs to Be About Relationships with Mike Allton, Agorapulse
“Building strong relationships takes time, and that’s what many B2B marketers miss,” says Mike Allton, Chief Storyteller at Agorapulse In this episode of The Content Cocktail Hour, Mike Allton, Chief Storyteller at Agorapulse, joins Jonathan Gandolf to discuss the evolution of social media...
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Distribution vs. Differentiation: How Startups Can Nail Product Marketing with Jonathan Pipek
“Positioning and messaging might be perfect, but without distribution, it doesn’t mean anything,” says Jonathan Pipek, founder and CEO of Blue Manta Consulting In this episode of The Content Cocktail Hour, Jonathan Pipek, founder and CEO of Blue Manta Consulting, joins Jonathan Gandolf to unpack...
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Redefining Revenue Marketing with Tim Rath, YOYABA
“I think AI is not the future. Human-led content is the future. Authentic stories are the future,” says Tim Rath, co-founder and CEO of YOYABA In this episode of The Content Cocktail Hour, Tim Rath, co-founder and CEO of YOYABA, joins Jonathan to discuss the rise of revenue marketing—and why it’s...
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When ABM Works and When It Doesn’t with Mason Cosby, Scrappy ABM
“Don’t ask for the meeting. People aren’t dumb. Your job is to help them do theirs better,” says Mason Cosby, CEO and co-founder of Scrappy ABM In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Mason Cosby, CEO and co-founder of Scrappy ABM, to break down what...
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Why Businesses Must Prioritize Digital Experience with Christian Burne, Oshyn
“You can’t expect customers to come back if they’re not getting a good experience,” says Christian Burne, CTO of Oshyn In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Christian Burne, CTO of Oshyn, to explore the world of digital trust and its critical role in...
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The Evolution of Social Media and Marketing with Emeric Ernoult, Agorapulse
“The easiest and most reliable way to get amazing talent is to work with your network and your employees’ networks,” says Emeric Ernoult, co-founder and CEO of Agorapulse In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Emeric Ernoult, co-founder and CEO of…
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From Sommelier to Sales Strategy with Haley Moore, Acquire
“People relate to people, not tasting notes,” says Haley Moore, founder of Acquire In this episode of The Content Cocktail Hour, Jonathan Gandolf welcomes Haley Moore, founder of Acquire, to explore the intersection of hospitality and B2B marketing. From her Michelin-star sommelier roots to...
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Video-First Strategy and Mindshare Marketing with Drew Brucker, Goldcast
“Video is a tool for democratizing creative storytelling,” shares Drew Brucker, Director of Brand & Content at Goldcast In this episode of The Content Cocktail Hour, Drew Brucker, Head of Brand and Content at Goldcast, shares how B2B marketing has evolved in a video-first world, and why…
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Building a B2B Content Machine with Ryan Allis, SaasRise
“Great content is content that’s worth 10x the reader’s time,” says Ryan Allis, CEO and Founder of SaasRise In this episode of The Content Cocktail Hour, Ryan Allis, Founder of SaasRise, shares the playbook behind scaling a content-led B2B growth engine in 2025. He breaks down why traditional...
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How Marketing Can Speak the Language of the Boardroom with Nadia Davis, CaliberMind
“Marketers are sociologists. We see the entire market. Sales are psychologists. They focus on one thing in front of them,” shares Nadia Davis, VP of Marketing at CaliberMind In this episode of The Content Cocktail Hour, Nadia Davis, VP of Marketing at CaliberMind, unpacks the realities of ABM,...
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The Power of Movement Marketing in B2B with Karthi Ratnam, Audience Haus
“The smartest brands are the ones rallying people around a cause—not just selling a product.” says Karthi Ratnam, Co-Founder of Audience Haus In this episode of The Content Cocktail Hour, Karthi Ratnam, co-founder of Audience Haus, joins Jonathan Gandolf to explore the power of Movement Marketing...
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The Future of AI in B2B Sales and Marketing with Garrett Scott, Bounti.ai
“You wouldn’t send your AI to a sales dinner to close a deal. You would still go, but the AI can do so much work for you to prepare and even get you that dinner.” says Garrett Scott, VP of Marketing at Bounti.ai In this episode of The Content Cocktail Hour, Garrett Scott, VP of Marketing at...
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How to Turn Social Media into a Demand Engine with Darien Payton, Antidote
“Social media programs that are built solely for driving awareness are almost always destined to fail, not because they don’t achieve their objective, but that they are almost always misaligned,” says Darien Payton, founder and CEO at Antidote In this episode of The Content Cocktail Hour, Darien...
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Redefining B2B Growth Through AI-Led Marketing with Matt Cooley and Ashar Rizqi, Bounti.ai
“The minute you put down a sales motion on paper, it’s already broken. Like it’s no longer relevant, right? It’s no longer relevant because your buyer has moved on,” says Ashar Rizqi, co-founder at Bounti.ai. In this episode of The Content Cocktail Hour, Matt Cooley and Ashar Rizqi, co-founders…
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Establishing Buyer Trust Through Quality Reviews with Allyson Havener, TrustRadius
“People read three-star reviews. They don't read five-star reviews. People are looking for truth. They're looking for actual helpful content, and nothing's five stars,” says Allyson Havener, CMO at TrustRadius In this episode of The Content Cocktail Hour, Allyson Havener, CMO at TrustRadius,...
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Leveraging AI for Smart Demand Generation with Josh Carter, Pavilion
“Identify the things that are eating away at people's time to do the jobs that they are getting paid to do,” says Josh Carter, Senior Director of Demand Generation at Pavilion In this episode of The Content Cocktail Hour, Josh Carter, Senior Director of Demand Generation at Pavilion, explores the...
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Building The Future of B2B Marketing with Anthony Kennada, AudiencePlus
“If you're a content marketer, it's probably the golden era of your practice coming, because creativity is going to be rewarded,” says Anthony Kennada, Founder and CEO of AudiencePlus In this episode of The Content Cocktail Hour, Anthony Kennada, founder and CEO of AudiencePlus, breaks down a…
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Unlocking YouTube’s SEO Power for B2B Growth with Devin Pickell, Do I Need SEO
“I’ve actually had folks critique me on like, ‘Why are you Do I Need SEO if you believe in video so much?’ I’m trying to like, lead the charge and letting folks know—YouTube is SEO,” says Devin Pickell, Founder at Do I Need SEO In this episode of The Content Cocktail Hour, Devin Pickell, founder…
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Why Founder-Led Marketing is the Future with Amos Bar-Joseph, Swan AI
"I think in 2025, you should market your product before you sell it, before you build it. You start with demand as the top of the funnel," says Amos Bar-Joseph, CEO of Swan AI In this episode of The Content Cocktail Hour, Amos Bar-Joseph, CEO of Swan AI, joins Jonathan Gandolf to discuss the...
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Demystifying Marketing Attribution: Asking the Right Questions with Drew Smith, Attributa
“Attribution isn’t about proving marketing’s worth—it’s about doing better marketing,” says Drew Smith, Founder and CEO of Attributa In this episode of The Content Cocktail Hour, Drew Smith, Founder and CEO of Attributa, talks about the real secrets behind marketing attribution—beyond the hype…
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The Power of Strategic Creator Partnerships with Aneesh Lal, Wishly Group
“Be strategic. Say no to things. Less is more,” says Aneesh Lal, Founder of the Wishly Group In this episode of The Content Cocktail Hour, Aneesh Lal, Founder of the Wishly Group, shares his journey from media sales to building a successful creator talent agency. Aneesh talks about how brands can...
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Investing in Creativity and Community to Build a Standout Brand with Kae Neskovic, Superside
“If you don’t have anything interesting to say, people won’t care, no matter how good your targeting is,” says Kae Neskovic, Executive Creative Director at Superside In this episode of The Content Cocktail Hour, Kae Neskovic, Executive Creative Director at Superside, talks about how branding is...
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Redefining Partnerships to Drive Revenue with Tyler Calder, PartnerStack
“If partnerships aren’t a top priority, maybe revenue isn’t either,” says Tyler Calder, CMO at PartnerStack In this episode of The Content Cocktail Hour, Tyler Calder, Chief Marketing Officer at PartnerStack, talks about the evolving role of partnerships in B2B marketing. Tyler shares his…
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Find Your Story Before Using AI with Hiba Amin, Sandia Consulting
“If you haven't figured out what your customers actually care about and what they connect with, you're just not allowed to use AI,” says Hiba Amin, Founder at Sandia Consulting In this episode of The Content Cocktail Hour, Hiba Amin, content consultant and founder of Sandia Consulting, shares her...
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The Science Behind Writing SEO-Optimized Content with Ben Kazinik, monday.com
"Your post doesn't just need to be the best post out there. It needs to be better than all of the posts that are on the first search results page," says Ben Kazinik, Sr. SEO Manager at monday.com In this episode of The Content Cocktail Hour, Ben Kazinik, Senior SEO Manager at monday.com, explains...
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Turning Loyal Customers to Brand Advocates with Gianna Scorsone, Champion HQ
“People are going to talk about you whether you’re in the room or not. Why not take a proactive approach and help augment that narrative?” says Gianna Scorsone, COO and co-founder at Champion HQ In this episode of The Content Cocktail Hour, Gianna Scorsone, Co-Founder & COO at Champion HQ…
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Unlocking the Power of AI Workflows for Marketers with Nathan Thompson, copy.ai
“We’ve started to create a flywheel with AI workflows—connecting sales, marketing, and everything in between,” says Nathan Thompson, Head of Content Strategy at copy.ai In this episode of The Content Cocktail Hour, Nathan Thompson, Head of Content Strategy at copy.ai, explains how AI workflows…
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How Fun and Creativity Can Change Your Marketing Game with Rob Carpenter, AudienceLed
“Today, the best content is super fun. Don’t be afraid to let your brand freak flag fly,” says Rob Carpenter, Founder of AudienceLed In this episode of The Content Cocktail Hour, Rob Carpenter, founder of AudienceLed, shares his journey from being a marketing leader to launching AudienceLed, a...
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Building Trust and Authenticity Through Ecosystem-Led Growth with Shawnie Hamer, Crossbeam
“If you do that in a kind of fake way, people are going to smell it from a mile away. Their BS radars are going to go off,” says Shawnie Hamer, Director of Brand and Content Marketing at Crossbeam In this episode of The Content Cocktail Hour, Shawnie Hamer, Director of Brand and Content Marketing...
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Creating Impactful Sponsorship Experiences with Aaron Leeder, Pavilion
“Sponsor is not a dirty word. And I think that when it’s handled correctly, it can be very effective,” says Aaron Leeder, VP of Partnerships & Alliances at Pavilion In this episode of The Content Cocktail Hour, Aaron Leeder, VP of Partnerships & Alliances at Pavilion, shares the art of balancing...
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When to Upgrade Your Knowledge Management System with Jesse Bourgeault-Trickey, Happeo
“AI makes content creation easier, but curating the right information at the right time is what truly drives success,” says Jesse Bourgeault-Trickey, Global Deployment Manager at Happeo In this episode of The Content Cocktail Hour, Jesse Bourgeault-Trickey, Global Deployment Manager at Happeo,...
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How Creativity and Storytelling Set You Apart in a Sea of AI Content with David Ebner, Content Workshop
“The distance between passable and great content is enormous—and only creativity can bridge the gap,” says David Ebner, President at Content Workshop. In this episode of The Content Cocktail Hour, David Ebner, President at Content Workshop, explores the future of B2B content marketing and why...
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ABOUT THIS SHOW
Welcome to The Content Cocktail Hour, the show hosted by AudiencePlus' CEO, Jonathan Gandolf. Our mission is to shake out the deepest secrets of B2B marketing professionals and stir up fresh conversation. All to help you connect your brand with the right audience, at the right time. Let's raise a glass!
HOSTED BY
Jonathan Gandolf
CATEGORIES
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Frequently Asked Questions
How many episodes does The Content Cocktail Hour have?
The Content Cocktail Hour currently has 364 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Content Cocktail Hour about?
Welcome to The Content Cocktail Hour, the show hosted by AudiencePlus' CEO, Jonathan Gandolf. Our mission is to shake out the deepest secrets of B2B marketing professionals and stir up fresh conversation. All to help you connect your brand with the right audience, at the right time. Let's raise a...
How often does The Content Cocktail Hour release new episodes?
The Content Cocktail Hour publishes regularly with 364 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Content Cocktail Hour?
You can listen to The Content Cocktail Hour on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Content Cocktail Hour?
The Content Cocktail Hour is created and hosted by Jonathan Gandolf.
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