Finding Your Ideal Client - Darrell Amy - Hard Corps Marketing Show - Episode # 314

Hold onto your hats because this week’s episode is going to blow you away. Today we have Darrell Amy, Host & Growth Strategist of the Revenue Growth Podcast and Host of the Selling from the Heart Podcast. Darrell discusses with Casey Cheshire the importance of getting on the same level with your sales and marketing team on who your ideal clients are. He stresses how important it is to communicate with your team. Communication is what makes a business thrive. Darrell gives us his tips on how to value your customers and how you can make them feel important. Tune in to this great episode.     Busted Myths: You don’t need to generate leads. Takeaways: If you're in B2B marketing and you know who your ideal client is, therefore you know who your ideal prospect is, you should already know who your leads are. It is always important to hop on a call with your sales team to help clarify your ideal leads. Communicating with your team is key to a thriving company. Categorize your ideal clients in this order of value and of values value. Ask yourself when organizing, do they need everything that you offer?  More than half your marketing time should be devoted to your existing customers. It is incredibly important to always put your customers first.  Buyers don't buy your products and services they buy the outcomes your products and services deliver. So if you're selling toothpaste, they're not buying toothpaste. They are buying the ability to look good. Having the best product in your business can be pointless to a potential client unless you identify the outcome that your client wants. Darrell says this is the biggest marketing mistake that happens.     Quote of the Show: “I don’t need leads. I need engagement with my ideal prospects.” (03:46) Links: Twitter: https://twitter.com/darrell_amy  LinkedIn: https://www.linkedin.com/in/darrellamy/  Personal Website: https://darrellamy.com/  Company: https://www.revenuegrowthengine.com/  Podcasts: https://www.sellingfromtheheart.net/ and https://www.revenuegrowthengine.com/podcasts/revenue-growth-podcast  Book: Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/NuDlApEUJvo Podbean: https://www.hardcorpsmarketing.com/e/finding-your-ideal-client-darrell-amy-hard-corps-marketing-show-episode-314/?token=1eefe5fff4693538b74eef79f3671c4c