Finding Your Niche with Heath Williams

Introducing the The Real Estate Playbook with Peter Burgin. This segment is all about technical real estate skills. For our first episode, we dive into the world of architectural, luxury, and lifestyle property with Lead Agent from Place New Farm, Heath Williams. With a unique background in interior architecture, marketing, and business, Heath shares how his formal training has shaped his approach to high-end real estate. From defining a clear niche to understanding the true cost—and value—of marketing, Heath offers sharp insights on what it takes to stand out in a competitive market. The conversation also explores the art of collaborating with clients, tailoring strategies to align with their vision and the property's potential. Whether you're a seasoned agent or just starting out, this episode offers practical wisdom and inspiration for carving your own path in the industry. You can find Heath on Instagram here: https://www.instagram.com/heathwilliams_  Property Career: https://www.instagram.com/propertycareer/  Life at Place: https://www.instagram.com/lifeatplace_/  Interested in a Career at Place? https://www.eplace.com.au/careers-hub