"Finding your voice is a trial and error process" with Sofia Pettersson

Today’s guest is Sofia Pettersson, Community manager at Apog Labs in Malmö, Sweden. Sofia’s journey into the games industry is both personal and inspiring—after a major life upheaval, she found her way into community management, combining her passion for creativity with a growing interest in games. We chat about her non-linear path to the games industry, what it’s like building community for a game still in development, and how her hobbies as an artist—painting, sewing, and more—give her a creative edge at work. Sofia also discusses the platforms she’s using (hint: TikTok is key), the challenge of always producing fresh content, and the differences between nurturing a player community and supporting an internal team. She shares how her outsider perspective helps her appreciate her colleagues’ work and her thoughts on Sweden’s humble-but-thriving game dev culture. Games mentioned in this episode: Atmosfar Airport CEO Find Sofia on: LinkedIn The Community Lounge is brought to you by Feature Upvote – Painlessly collect feedback from your players. More insights, less noise.