Fireside Chat With Alex Häberlin | Coffee for Endurance Athletes

Craving real coffee on your long run or mid-mountain hike? In this episode of Fireside Chat, we talk with Alexander Häberlin, co-founder of No Normal Coffee—the bold, trail-ready coffee changing how endurance athletes fuel up. Designed for runners, hikers, cyclists, and outdoor adventurers, No Normal Coffee packs rich, energizing flavor into a recyclable tube you can squeeze on the go.Born from backcountry frustration and built without a food science background, Alex and his co-founder turned a DIY idea into a product embraced by ultra runners and outdoor lovers worldwide. From a tomato paste prototype to a successful crowdfunding campaign, their journey is one of grit, passion, and creativity—qualities endurance athletes know well.We dive into sustainability, the mindset of entrepreneurship, and how staying curious, adaptable, and fun-focused drives success—on trails and in life. Whether you’re chasing a PR or seeking a new adventure companion, this episode fuels your mindset as much as your miles.🎧 Tune in now—your next cup of coffee is waiting for you.Keep ConnectedRun Tri Bike on Instagram: instagram.com/runtrimagRun Tri Bike on Threads:  threads.net/@runtrimagNo Normal Coffee on Instagram: instagram.com/wearenonormal