Firing Up Your Content Strategy
from The Marketing Trench Hosted by Ricardo Bueno, Scott Schang, Dustin Steeve
The content you create today, is going to build your “know, like, and trust” factor with people who will become consumers further down the line. And right now, while we’re dealing with COVID-19, good content (facts, helpful resources, etc.) has never been more important. Buyers (and sellers) are looking for information and guidance. And unfortunately, the web is riddled with bad information and improper guidance. So this week, we’re talking about how to create helpful content, whether it’s original content or curated content. And a great example of that in action, is Scott’s Forbearance Report that he published in a weekend.
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