First 90 Days as a Marketing Hire | The Diagnose, Build, Ship Playbook

The marketers who get promoted within their first 18 months don't ship a flagship campaign in month one — they spend 30 days listening, 30 days building one thing, and 30 days shipping one named result. This episode unpacks the diagnose-build-ship playbook for the first 90 days as a new marketing hire, with concrete deliverables at each checkpoint: the day-30 audit memo, the day-60 experiment, and the day-90 result memo with a CFO-recognized number on it. It also doubles as an interview framework — a question you can bring to your final round to find out whether the company has actually thought about your role.What we cover:Why the dashboard you walk into on day one is lying to you — and why your week-four campaign will land on top of that liePhase 1 (days 1-30): the three diagnose moves — reading four quarters of internal reports, the 30-minute adjacent-team conversations, and auditing one number end-to-endThe day-30 memo as both a deliverable AND your protection if the role doesn't work outPhase 2 (days 31-60): how to pick the ONE thing — small enough to finish, tied to a CFO-recognized metric, testing a broken assumption from your diagnose memoWhy writing down your test design and success threshold BEFORE the data comes in protects you from goalpost-movingPhase 3 (days 61-90): the result memo with the number front and center, the cross-functional sponsor, and the reversible-rollout tripwireHow to use this same framework in your final-round interview to evaluate whether the role is actually right for youThree things to do this week — pick the audit number, schedule the five adjacent-team conversations, block out four Fridays for memo-writingClosing question we leave you with: if you're already in your first 90 days, what's the one number on your dashboard you'd most want to be able to defend — and have you started the audit yet?Go to marketingcasebootcamp.com for hands-on case simulation practice on this exact career scenario — work through real first-90-days decision artifacts the way you'd build them on the job.If this one helped, share your journey with other marketer folks.