Five Practical Fixes for Messy Amazon Accounts

In this episode of the PPC Den Podcast, Michael Erickson Facchin and Clifford Donovan unpack five practical fixes for messy Amazon accounts. They cover how to really track where your budget goes, the pros and cons of AMC audiences, when auto campaigns can be effective, the hidden risks of product targeting, the impact of “previously viewed” placements, and how to approach Creator Connections.If you’re looking to clean up your Amazon PPC strategy and stay profitable in 2025, this conversation gives you the clarity and tools you need.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 –  Intro02:15 – Clifford’s background & experience with Amazon accounts06:00 – Common mistakes in messy Amazon accounts09:30 – Fix 1: Cleaning up ad campaigns13:20 – Fix 2: Optimizing product targeting17:10 – Fix 3: Using automatic campaigns strategically21:30 – Fix 4: Managing “Previously Viewed” placements26:00 – Fix 5: Testing and leveraging Creator Connections31:20 – Additional tips & tricks for account organization36:40 – Clifford’s advice for long-term success41:15 – Q&A / Audience questions44:00 – Key takeaways🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Clifford Donovan. Lead Amazon Media Buyer at Pilothouse Digital.Why the ‘Perfect’ Amazon PPC Account Is a Myth?Analyzing 2 Amazon Advertising PPC Accounts With Low ACOSThe One Activity That Will Fix Your ACOS in 2025The Easiest Amazon PPC Fix You’re Probably IgnoringWhat Is The Best Way To Fix Low Sales for my Amazon PPC Campaign? 📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Clifford DonovanSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno