Five Video Cameras Walked into a Bar...

TalkingHeadz is a series of interviews with the movers and shakers of enterprise communications - we also have great guests. In this episode, we check in with Brad Hintze, EVP Marketing at Crestron. Brad beleives that the foundation for marketing success is contingent on the combined strength of one's ability to: a) build (and ship) fantastic products, b) clearly communicate why one's product is excellent, and c) create the right tools to win more customers. While that may sound interesting to some, it's 1 Beyond that got us hooked. Crestron has a built a strong collaborative reputation with its Flex video conferencing systems, and that story got better about a year ago when it acquired 1 Beyond. 1 Beyond has been in business for 20 years, but the past seven have seen exceptional growth. The story got even strong with the when it opted to acquire 1 Beyond. Crestron was demonstrating its new capabilities earlier this year at ISE Barcelona, where seven One Beyond cameras collaborated so effectively that any meeting can become compelling. Crestron's Flex solutions integrate video conferencing, wireless presentation, and smart room control. The company works closely with Microsoft Teams and other platforms as well, and 1 Beyond isn't it's first date to the rodeo either: Crestron has announced partnerships with Huddly, Shure, and Jabra, too. Prior to joining Crestron, Brad served as the Vice President of Consumer and Brand Marketing at SnapAV, where he designed and led marketing efforts and strategies. Before assuming that role, Brad held the position of Senior Director of Product Marketing at Control4 where he was responsible for directing product marketing strategy and development.