Fixated’s $50 Million Creator Management Masterplan (feat. Zach Katz & Jason Wilhelm)

Lauren and Josh sit down with Fixated co-founders Zach Katz and Jason Wilhelm to break down their massive $50 million raise from Eldridge. They discuss why the traditional management model is broken, how they are applying music industry tactics to creator content, and their recent acquisition of Ellify.Plus, we look at the latest earnings from Netflix and why they finally admit YouTube is their biggest competitor.What you’ll learn:-- The Netflix vs. YouTube War: Why Ted Sarandos is finally taking YouTube seriously as a "first screen" competitor.-- The Fixated Strategy: How Zach and Jason convinced Todd Boehly to invest $50 million-- Content vs. Brand Deals: Why management needs to help creators build hits, not just sell ads.-- From Creator to Exec: Jason Wilhelm’s advice on pivoting from on-camera talent to business mogul.-- Creator News: Highlights from the Slow Ventures event and Neil Mohan’s letter to creators, featuring "slop."Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand