EPISODE · Feb 16, 2021 · 14 MIN
Fixing a Disconnect Between Marketing and Operations
from Dr Marketing Tips Podcast · host Dr Marketing Tips
What happens when marketing messages, as good-natured as they may be, don’t align with the actual patient experience?Negative reviews. Upset patients. Deflated staff. The list goes on. Luckily, fixing a disconnect between marketing and operations may be easier than you think, and the long-term patient experience benefits are substantial. In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss strategies to fix a disconnect between marketing and operations - plus share a few real-world examples of what happens when an issue does occur. Tune in to discover:The two best ways to pivot when marketing and operations are on different pages Real-world examples of what happens when an issue does occurKey takeaways to evaluate your messaging The marketing-related headaches you may be creating without realizing it
What this episode covers
What happens when marketing messages, as good-natured as they may be, don’t align with the actual patient experience? Negative reviews. Upset patients. Deflated staff. The list goes on. Luckily, fixing a disconnect between marketing and operations may be easier than you think, and the long-term patient experience benefits are substantial. In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss strategies to fix a disconnect between marketing an...
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Fixing a Disconnect Between Marketing and Operations
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