🇬🇧 Fixing Sales forecasting: why quality beats quantity

In this episode of Beyond Revenue, Michael Jäger sits down with Mike Groeneveld, VP Global Sales at Everstage, to explore a challenge nearly every revenue leader faces: broken sales forecasts. Together they dive into: Why activity ≠ accuracy and how quality signals make all the difference How to spot "ghost deals" and build trust at the C-level The role of RevOps and data in a structured forecasting process Why strong forecasts are built on strong deal execution, not just pipeline math The evolving role of AI in forecasting and sales leadership Whether you’re a CRO, VP Sales, or RevOps leader, this episode offers practical advice on how to rebuild your forecasting model from the ground up.