EPISODE · Jun 30, 2025 · 32 MIN
🇬🇧 Fixing Sales forecasting: why quality beats quantity
from Beyond Revenue – Narratives of Revenue Leaders [with Michael Jäger] · host Cremanski and Company
In this episode of Beyond Revenue, Michael Jäger sits down with Mike Groeneveld, VP Global Sales at Everstage, to explore a challenge nearly every revenue leader faces: broken sales forecasts.Together they dive into:Why activity ≠ accuracy and how quality signals make all the differenceHow to spot "ghost deals" and build trust at the C-levelThe role of RevOps and data in a structured forecasting processWhy strong forecasts are built on strong deal execution, not just pipeline mathThe evolving role of AI in forecasting and sales leadershipWhether you’re a CRO, VP Sales, or RevOps leader, this episode offers practical advice on how to rebuild your forecasting model from the ground up.
What this episode covers
In this episode of Beyond Revenue, Michael Jäger sits down with Mike Groeneveld, VP Global Sales at Everstage, to explore a challenge nearly every revenue leader faces: broken sales forecasts.Together they dive into:Why activity ≠ accuracy and how quality signals make all the differenceHow to spot "ghost deals" and build trust at the C-levelThe role of RevOps and data in a structured forecasting processWhy strong forecasts are built on strong deal execution, not just pipeline mathThe evolving role of AI in forecasting and sales leadershipWhether you’re a CRO, VP Sales, or RevOps leader, this episode offers practical advice on how to rebuild your forecasting model from the ground up.
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🇬🇧 Fixing Sales forecasting: why quality beats quantity
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