Fixing Your Brand in ChatGPT, Perplexity & Gemini Before It’s Too Late

Michael Buckbee joins Nicholas Kuhne to break down how AI is disrupting search, branding, and content marketing—and what businesses can do to stay ahead. With a career spanning cybersecurity, marketing, and SaaS startups, Michael is now the co-founder of Knowatoa, a tool that tracks brand sentiment and visibility across AI search engines like ChatGPT, Perplexity, and Google Gemini.📣 Call to Action🔎 Check your brand's presence on AI search engines:👉 https://www.knowatoa.com📬 Connect with Michael: [email protected]🎧 Edit your podcasts like a pro:👉 https://get.descript.com/mrzy10nwivuq🎙️ Join me as a guest or start your podcast journey:👉 https://www.joinpodmatch.com/nickkuhne⏱️ Timestamps & Key Topics00:00 – AI hallucinations, six-fingered hands, and early challenges01:30 – Meet Michael Buckbee: marketing + tech + security + startups02:10 – The rise of AI search: ChatGPT, Perplexity, and Gemini03:00 – Why Google is disrupting itself with Gemini04:30 – Traditional vs AI search: how brand sentiment is now exposed06:20 – Case Study: What ChatGPT says about Wells Fargo07:10 – Nicholas tests Wunderbrand across AI search tools08:00 – How Knowatoa was born (from a script to a SaaS)10:00 – Fixing brand perception in AI: sentiment, statements & knowledge11:30 – How to allow AI crawlers to read your site12:00 – Brand statement content vs traditional content marketing13:30 – Commercial queries are the new SEO gold14:30 – Future of search: from search intent to task intent16:00 – From text to visual + voice + AR: the next frontier of AI interaction17:00 – How visual AI and wearables will change how we search18:00 – What kind of content still matters in AI search19:00 – Repetition and association: How LLMs form knowledge20:30 – Two kinds of AI hallucinations: a marketing opportunity22:00 – Startup mindset: from side project to SaaS company23:30 – Real talk on founder motivation, talking to customers & vanity metrics26:00 – Who is Knowatoa really for? Agencies & brand-focused companies27:30 – Potential for a multi-AI brand comparison tool28:00 – Michael’s past work with presidential campaigns and federal agencies29:00 – Final tips on distribution, partnerships & making tools that scale Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.