Flip My Funnel
Sangram Vajre, author of Account-Based Marketing for Dummies and co-founder of Terminus, believes the B2B funnel is all wrong. He shared his thoughts on smart marketing automation, the importance of account-based marketing, and why he started the #FlipMyFunnel movement.
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This episode is 38 minutes long.
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This episode was published on September 18, 2018.
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