Flip the script: Mia unfiltered on discipline, justice & calling out bad marketing with Stef Hanson

Beyond the marketing: Mia unfiltered (the first of many @Stef Hanson?) This week on Got Marketing?, we’re flipping the script as Stef Hanson interviews Mia Fileman. Instead of the usual practical marketing deep-dive, Mia gets personal, opening up about the beliefs, values, and the convictions that shape the way she does business. In a raw, wide-ranging conversation with Creative Director and friend, Stef, Mia explores the moments that shaped her as a marketer and business owner, from her love of food and hosting as a form of nurturing, to her refusal to use fear and shame as sales tactics, even when shortcuts would be easier. She also unpacks why she relishes intellectual debate, the misconceptions people have about her directness, and how she balances bold opinions with deep care for her clients and community. The big takeaway is that good marketing isn’t just strategy and tactics, it’s about who you are and how you show up. When you lead with honesty, generosity, and strong convictions, you build more than a business. You build trust. 🎧 Press play if you’re curious about the person behind the strategies, or if you’re craving a candid conversation about the human side of marketing and business. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.   What you’ll take away from in this episode:  ✨ Why Mia believes in “doing it harder” with honesty and transparency instead of cheap sales tricks ✨ What people see versus the real Mia; she’s not as much of a “mean girl” as she will have you believe ✨ How food and nurturing are her love language, even in business ✨ Why intellectual debate is her idea of joy and how it fuels her approach to marketing ✨ The role of vulnerability in building trust with an audience ✨ Why consistency and conviction matter more than polish or perfection       Connect with Stef: Website: https://www.stefhansonproductions.com/ Instagram: https://www.instagram.com/stefhansonproductions/ LinkedIn: https://www.linkedin.com/in/stef-hanson-62a63574/edit/forms/next-action/after-connect-update-profile/   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.