Flourish with Max Lane | E442

Host Jason Pereira interviews Max Lane, CEO of Flourish, a wealth tech platform aiming to bring private bank-like banking and lending experiences to independent RIAs. Lane explains Flourish’s origins in 2017 out of a New York asset manager serving RIAs, launching Flourish Cash in 2018 and recently Flourish Lending for residential mortgages and refinancing. He describes how advisors use Flourish Cash to bring held-away client cash into view, offering a single 3.25% APY, elevated FDIC pass-through insurance via 40+ program banks (up to $7.5M individual, $15M joint), and advisor tools like “Notable Transfers” for planning opportunities. Flourish Lending provides advisor-centric origination, rate scanning, dedicated loan officers, and refi monitoring alerts to help retain clients and compete with private banks’ relationship pricing; monetization comes from cash spread and mortgage commissions. Episode Highlights: 00:00 Welcome and Guest Intro 00:19 What Flourish Does 00:50 Origin Story and Products 02:35 Why Advisors Need Banking 03:47 Cash and Lending Value 07:53 Cash Balances Reality Check 09:44 Flourish Cash Workflow 13:50 Flourish Lending Workflow 18:24 How Flourish Makes Money 20:38 FDIC Coverage Explained 22:54 Three Closing Questions 26:38 Wrap Up and Call to Action Resources: Facebook – Jason Pereira's Facebook LinkedIn – Jason Pereira's LinkedIn Woodgate.com – Sponsor Flourish LinkedIn - Max Lane’s LinkedIn Hosted on Acast. See acast.com/privacy for more information.