Focus on personalized care helps drive Comfort Keepers’ success, VP of franchise development offers

Comfort Keepers, which has more than 600 locations in the United States and Canada, aims to “elevate the human spirit.” That mission permeates every aspect of the company's operations — from its approach to client care to its selection of franchises, according to Scott Oaks, vice president of franchise development for the companion and personal care company. To recruit and retain strong franchisees, the company puts an emphasis on its onboarding process. Franchisees walk caregivers through a four-hour onboarding process, which entails training on both the tasks caregivers will perform in the home as well as how caregivers should interact with the client and family. As artificial intelligence becomes more prevalent, franchisees can use it for employee scheduling, or to identify changes in people’s conditions or eating patterns, he said. As a new presidential administration begins, key for the company is to maintain the flexibility and diversification of payer sources and service offerings, Oaks said. Still, private pay will remain the company’s main revenue stream, he noted.Follow us on social media:X (formerly Twitter): @McKHomeCareFacebook: McKnight's Home CareLinkedIn: McKnight's Home CareInstagram: mcknights_homecareFollow Comfort Keepers on social media:Facebook: Comfort Keepers Home OfficeLinkedIn: Comfort KeepersInstagram: comfortkeepersofficial Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.