FocuSee — Leonard would ship this

Today's victim is FocuSee — a screen recorder that promises "polished demos in minutes." Seven AI features bolted onto a screen recorder, and their big pitch is... you won't have to edit. Buddy, the editing IS the job. You just sold someone a car and removed the steering wheel. | Mission-critical? Great framing. Here's the mission-critical reality: fewer than 50 consumer subscription apps have EVER reached a billion-dollar valuation. Not this year — ever. FocuSee's whole model lives in that graveyard. | Oh, the Figma playbook! Sure — except Figma's designers were in the tool eight hours a day. How many hours a day is someone recording screen demos? Four? One? Gibson Biddle has a word for features that serve a narrow slice of occasional users: sunsettable. Sources from Lenny's Newsletter and Podcast: The Subscription Value Loop: A framework for growing consumer subscription businesses (Newsletter), When to sunset a feature (Newsletter), Lessons from going freemium: a decision that broke our business (Newsletter)